How to work with HiConversion

  • Tutorial
The main objective of our service is to help people place ads on social networks, with the most favorable cost of customer acquisition (CPA).

We will succeed if we show advertising of our product to narrow groups of people who are most interested in using our offer. At the same time, for each of the groups you need to find the most suitable message.

1. Create some different advertisements






It's hard to say in advance which of these ads will work best for which audience. Therefore, we test each ad on multiple audiences.

2. Divide the entire audience into several pieces



If you know in advance which audiences can be your customers, it is better to break up the audiences you already know more finely.

3. Set up goals

Now, it’s important for us to understand exactly how we will measure the effectiveness of ads.
For online stores, the goal is usually to sell goods. For car dealerships or banks - applications for a test drive or a loan. In our case, the goal is to sell a ticket. The more tickets we sell, the more effective our advertising campaign will be.
If you have already set up goal tracking in Google Analytics or Yandex metrics - great! We can import statistics from there. In other cases, you will need to install the HiConversion code on the site.

4. Leave only the most effective ads

At the first two steps, we got 7 ads and 24 audiences, respectively, as a result, we got 7 * 24 = 168 advertising teasers.
But not all of them work equally well. Run them and see what happens.
Part of the ads found their age and region, began to click well, and showed a large number of tickets sold. Other ads - spent the budget, but sold very few tickets.
The difference in the cost of selling one ticket between the best and worst ad is usually 10 times.



Our goal is to leave only 10% of the best ads, and the rest - to disable. Thus, we can spend the budget as efficiently as possible!
Now we know for sure which of the ads, in which city and for what age is better to show. If we need to further increase efficiency, we can break up the remaining segments more finely, or test several new creatives.

All this is easy to do through our system!
And here is a link to a similar tool for FB

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