Samsung - the most active advertiser on the "pirate" sites of Ukraine



    The other day, the results of an analysis of advertisers that provide an opportunity to make money on pirated sites were published. The initiative for this analysis belongs to the Clear Sky group. And there is also practical benefit (for “anti-piracy fighters”) - after all, one of the main ways to deal with sites such as file sharing is to cover the flow of money from advertisers. In some European countries, advertising of this kind is regulated, and advertising on pirated sites is prohibited. However, in other countries such advertising is booming.

    It is understandable - after all, on sites like ex.ua, fs.ua and others, traffic is very high, which means advertisers can get new customers. Of course, in this post no one is going to protect the "pirates" or copyright holders. It’s just really interesting who is the most actively advertised in / in Ukraine on resources that distribute illegal content.

    Actually, the group that conducted the analysis, and worked only with the two resources indicated above, which are the largest not only in / in Ukraine, but, and possibly throughout the CIS. Resource attendance is estimated at millions of "unique" per week.

    So, about 10% of the advertising that is placed on these resources is provided by well-known brands. And about half of these 10% is Samsung advertising (4.2% of the total amount of advertising provided by well-known brands).



    The Clear Sky group also reports that about 15% of all advertising (probably referring to online advertising) placed by a South Korean corporation in / in Ukraine comes from pirated sites.

    Now this group, Clear Sky, is going to draw the attention of the government and the public to this “problem”. Most likely, the public will not care, but the government may well “pay attention” to all this. Although, after all, they tried to close EX.ua, but after the intervention of someone high-ranking, everything stalled.

    Well, for now, everything is going, as it is.

    Via legalcontentua

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