Yahoo is going to buy Tumblr for $ 1 billion

According to reports from several sites, the company, probably the most attractive CEO in the world, Marissa Meyer - Yahoo - is about to acquire the Tumblr blog service for a significant amount of $ 1 billion.

The popularity and, thus, the importance of a possible purchase by Yahoo can be estimated by the message (though more than three years ago) from developers that 15,000 new users are registered on Tumblr every day, who, together with those already on the service, leave 2 million messages; at the same time, in February 2010, an indicator of 1 billion pages viewed was recorded. Of the most recent estimates of popularity metrics, posts are usually notedthe service itself about having approximately 108 million subscribers who are not too lazy to leave more than 71 million posts per day; in other words, the level of audience engagement can be considered very high - more than half of the authors do not just read and “comment”.

What is Yahoo A lot more people know. Yahoo! - This is the fourth most visited site in the world and the second most popular search engine; True, in comparison with 84% of the leader’s search queries - Google - the share of Yahoo with approximately 7.5% of the processed queries looks faded anyway.

Interestingly, Marissa Meyer is not the first to pay attention to Tumblr. While still in senior positions at Google, the search giant, thanks to her efforts, was considering the acquisition of not only the “hipster blog service” (the ironic name Tumblr), but also the Foursquare geolocation service.

Messages about a possible future acquisition themselves are distributed with the submission of the AllThingsD resource ; A little later, approximately the same assumption was confirmed by AdWeek observers , until, finally, TheVerge considered it necessary to mention this . Also, as far as one can understand, no official comments were received from possible participants in the transaction.

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