September 11, 2012 at 14:51Gigabyte quiz: how to screw up with prizes
Recently, Gigabyte held an online quiz through its partners - the final sellers of its products, for which conditions were posted on the sellers' websites, then they summed up and gave prizes from the manufacturer. I was lucky not only to participate, but also by the will of fate - to become one of the winners. All this is certainly wonderful, but it was not without embarrassment.
I want to say right away that Gigabyte itself and the final organizers (in this particular case, the Open Technologies e2e4 store turned out to be in this role) completely retained their face in terms of the competition - everything went exactly with the stated conditions.
First, I would like to reflect on the goals of the quiz and its reasons. The main reason I see the manufacturer’s recent release to the wide market of a new line of motherboards on the new Intel chipset line for the third-generation Intel Core i3, i5 and i7 families of processors with a socket 1155 (FCLGA1155). Accordingly, the goal of the quiz as a marketing move, I suppose is an attempt to draw attention to the event that I designated as the alleged reason.
In this case, the conditions of the quiz consisted of a proposal to correctly answer 10 questions about the above Gigabyte motherboards of the new model range and send answers to the specified coordinates. Then the first three people (that is, those who sent the answers before everyone else) who answered the questions correctly are declared winners, the next three people who answered correctly as well answer all the questions and receive incentive prizes.
As prizes for the top three winners, Gigabyte provided exclusive acrylic transparent cases. With them, I hope everything is really wonderful. In any case, it turns out a very pleasant and appropriate prize. You could even beat him as "for the motherboards of the new line", but for any other, I think it will do - the prize is quite universal.
But as the incentive prizes for the second three winners were given motherboards Gigabyte X58A-OC. Remarkable motherboards, of course, but for Intel processors manufactured with the Socket 1366 installation socket (FCLGA1366), which Intel has already sent to the archive in favor of the new Socket 2011 processor socket (FCLGA2011), more than a generation ago.
It turns out that with a prize , albeit an incentive, in a quiz about new generation motherboards, Gigabyte chose a morally obsolete motherboard, which is just incompatible with these very technologies of the new generation ... Maybe I don’t understand something in life, and in particular in marketing, but it seems to me something very similar to portray a good face in a bad game, like and incentive prizes to organize and get rid of obsolete goods that have been stored in warehouses, because it will be difficult to sell them already because, in general, nobody really needs them.
PS: By coincidence, I just got such a motherboard, what now to do with it - I can’t imagine.
PPS: Against the background of the story with the cosmetic bag from the comments, I am immensely happy to receive such an incentive prize. =)
I want to say right away that Gigabyte itself and the final organizers (in this particular case, the Open Technologies e2e4 store turned out to be in this role) completely retained their face in terms of the competition - everything went exactly with the stated conditions.
First, I would like to reflect on the goals of the quiz and its reasons. The main reason I see the manufacturer’s recent release to the wide market of a new line of motherboards on the new Intel chipset line for the third-generation Intel Core i3, i5 and i7 families of processors with a socket 1155 (FCLGA1155). Accordingly, the goal of the quiz as a marketing move, I suppose is an attempt to draw attention to the event that I designated as the alleged reason.
In this case, the conditions of the quiz consisted of a proposal to correctly answer 10 questions about the above Gigabyte motherboards of the new model range and send answers to the specified coordinates. Then the first three people (that is, those who sent the answers before everyone else) who answered the questions correctly are declared winners, the next three people who answered correctly as well answer all the questions and receive incentive prizes.
As prizes for the top three winners, Gigabyte provided exclusive acrylic transparent cases. With them, I hope everything is really wonderful. In any case, it turns out a very pleasant and appropriate prize. You could even beat him as "for the motherboards of the new line", but for any other, I think it will do - the prize is quite universal.
But as the incentive prizes for the second three winners were given motherboards Gigabyte X58A-OC. Remarkable motherboards, of course, but for Intel processors manufactured with the Socket 1366 installation socket (FCLGA1366), which Intel has already sent to the archive in favor of the new Socket 2011 processor socket (FCLGA2011), more than a generation ago.
It turns out that with a prize , albeit an incentive, in a quiz about new generation motherboards, Gigabyte chose a morally obsolete motherboard, which is just incompatible with these very technologies of the new generation ... Maybe I don’t understand something in life, and in particular in marketing, but it seems to me something very similar to portray a good face in a bad game, like and incentive prizes to organize and get rid of obsolete goods that have been stored in warehouses, because it will be difficult to sell them already because, in general, nobody really needs them.
PS: By coincidence, I just got such a motherboard, what now to do with it - I can’t imagine.
PPS: Against the background of the story with the cosmetic bag from the comments, I am immensely happy to receive such an incentive prize. =)