Competition for the best A / B testing

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    We are not joking. Summer is hot, and most importantly - boring. We are engaged in email marketing. So who else but we need to come up with something interesting and play? The UniSender team jointly reviewed the cartoon "Plasticine Crow" and was inspired by the idea of ​​also handing someone a big saddle, a carpet and a TV. If you want, take it. And now we will tell you what to do.

    Remember the song? Or maybe a crow ... pam-pam-pam-pam-pam-pam-pam ... Or maybe a split test? If you, on duty, send the newsletter to a sufficiently large database - at least 500 addresses, then you have almost taken part in our competition! Just show us your newsletter and the winners will be chosen by Facebook users and the Unisender expert jury. Of course, this should not be any newsletter, but it’s beautiful and it’s done in the split testing mode with the subsequent determination of the winning letter.

    Split test


    For some time now, UniSender functionality has been able to conduct split testing in a very convenient format. You can test various headings, subheadings, content of the letter, arrangement of links and calls to action. In principle, you can test anything you want, and we have written quite a lot about it. However, remember the important point that two letters should differ by only one parameter, which is compared. Because if you change more than one parameter in the tested letters, it will not be clear what exactly the customers liked, and therefore it will be difficult to draw analytically and logically correct conclusions.

    Your newsletter


    So, you are sending your next newsletter. Have you determined the parameter by which you will split? Then go to battle! Subscribe to the test group, determine the winning letter and complete your daily marketing work. On this routine ended, the most interesting began! When you do the testing, do this:

    1. Screenshots of letters - we hope that we will see quite clean and minimalistic, and at the same time beautifully designed letters, taking into account all the rules of good mailing lists, which we write about every day on our blog on Facebook .

    2. Screenshots of statistics - your database should not be small, at least 500 clients. Then your statistics will look quite representative and beautiful.

    3. Paint \ smear them strategically important information about you, leave only the appearance and content - appearances and passwords are not the main thing for us. Therefore, you can blur them in SnagIt, for example.

    4. Write a couple (or maybe not a couple) of words explaining this beauty (or maybe half a kilo!) - The main thing in split testing is the correctly drawn conclusions from the statistics that you ultimately received. State what helped split testing to understand about your database and what successful elements you might transfer to the next newsletters.

    5. That's it! Send your “case” to us !

    Your victory


    As the song sang, "the saddle is large, the carpet and the TV are immediately handed over as a gift, or maybe handed over." More specifically, it will be this: the

    1st place determined by Facebook users and the UniSender expert jury deserves no less than a scooter! That is why we ask you to pick it up from us as soon as possible. Let's try? The game is worth the candle!

    2nd place is awarded the UniSender signature carpet, cozy and stylish. You can proudly put it in your office and boast of achievements in front of everyone who sees it - and it will be simply impossible not to see it!

    3rd place - right, TV! An excellent LCD TV with Internet access, on which you can not only watch your favorite movies, but also proudly contemplate your newsletters.
    We are sure that one of these prizes is simply obliged to go specifically to you, reading these lines right now! We will determine the winner on August 31, thus closing this hot summer with the distribution of well-deserved prizes.

    Your competitors


    You can already see the work of the participants here . So far they are pretty simple, so the next move is yours! And may your luck accompany you, which we sincerely wish you!
    If you have any questions - ask, we will easily answer in the comments. If you need more information on how to do split testing, refer to this post, this description on our website, and also to the many posts that we published on Facebook as part of our coverage of split testing techniques and techniques.

    Are you preparing your next newsletter? You are almost participating! Join now! =)

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