June 17, 2012 at 16:01Amazon will lower prices for Kindle Fire to $ 149
The authoritative resource DigiTimes claims that in the third quarter of 2012, Amazon will release a new, more advanced version of its Kindle Fire tablet. At the same time, in order to achieve successful sales of a new product on the market and to economically motivate users to make a new purchase, the price of the already sold version of the Kindle Fire will be reduced by $ 50 and will thus amount to $ 149.
Today’s Kindle Fire is a 7-inch tablet with a resolution of 1024 × 600 pixels and a price of $ 199. It is alleged that by the season of Christmas sales this place will take a new version of the Kindle Fire with more advanced technical features and a screen resolution of 1280 × 800. Digitimes observers also say that the previously announced release of new tablets from Amazon with 8.9- and 10.1-inch screens, respectively, which were supposed to hit the market in early 2013, was revised by the company and the development of devices has stopped.
Such price dumping, according to analysts, is caused by a number of reasons. In the last quarter of 2011, Amazon sold 4.7 million Kindle Fire, while in the first quarter of this year, sales amounted to only 0.7 million units, and thus, economic stimulation of sales by lowering prices should significantly improve the situation. However, one more thing is added to this - the advent of the Nvidia Kai platform, which makes it possible to produce low-cost 4-core devices, can allow Amazon competitors to also create price-competitive tablets, which will negatively affect the business of Amazon, building its business module on selling content.
Also in the near future - on Google I / O 2012 - the appearance of the long-awaited tablet from the search giant is expected, the price of which is also unlikely to exceed $ 200. And given the powerful pressure from quite good Chinese devices, we can say that we actually observe competition between leading manufacturers on the market, which only positively affects the end user.
[ Source ]
Today’s Kindle Fire is a 7-inch tablet with a resolution of 1024 × 600 pixels and a price of $ 199. It is alleged that by the season of Christmas sales this place will take a new version of the Kindle Fire with more advanced technical features and a screen resolution of 1280 × 800. Digitimes observers also say that the previously announced release of new tablets from Amazon with 8.9- and 10.1-inch screens, respectively, which were supposed to hit the market in early 2013, was revised by the company and the development of devices has stopped.
Such price dumping, according to analysts, is caused by a number of reasons. In the last quarter of 2011, Amazon sold 4.7 million Kindle Fire, while in the first quarter of this year, sales amounted to only 0.7 million units, and thus, economic stimulation of sales by lowering prices should significantly improve the situation. However, one more thing is added to this - the advent of the Nvidia Kai platform, which makes it possible to produce low-cost 4-core devices, can allow Amazon competitors to also create price-competitive tablets, which will negatively affect the business of Amazon, building its business module on selling content.
Also in the near future - on Google I / O 2012 - the appearance of the long-awaited tablet from the search giant is expected, the price of which is also unlikely to exceed $ 200. And given the powerful pressure from quite good Chinese devices, we can say that we actually observe competition between leading manufacturers on the market, which only positively affects the end user.
[ Source ]