May 15, 2012 at 01:51Yahoo Unveils New Analytics Tool for Advertisers
Despite the financial difficulties, as well as problems in the management of Yahoo (not so long ago, the new CEO of the company resigned after allegations of false information in the resume), continues to create new services. Now the company is not working on the creation of such services as actively as before, but something Yahoo has managed to do. So, the other day a powerful analytical tool for advertisers, called Genome, was introduced.
This tool helps web-based advertisers get as much data as possible about their audience, which, in turn, makes advertising more targeted. Now the platform has just been announced, and Genome will be launched for commercial use only in July this year. The tool, as far as one can judge, is interesting, it allows you to collect all kinds of data about users (behavioral factors, etc.). This data is collected both from Yahoo’s own resources and from resources owned by the company's partners.
According to the developers, the system will help marketers organize and analyze large amounts of data about users and their reaction to advertising, which will help increase conversion and, consequently, increase profit.
Interestingly, Genome provides its users with proprietary data that is owned by Yahoo. Among such data are search preferences of users of corporation services, behavioral factors, etc. It also uses data from the Interclick network, bought by Yahoo last December for $ 270 million.
Unfortunately, there is no more complete information about this advertising system, but the developers have promised to publish detailed data soon. And the service itself will start working very soon.
Via CNET
This tool helps web-based advertisers get as much data as possible about their audience, which, in turn, makes advertising more targeted. Now the platform has just been announced, and Genome will be launched for commercial use only in July this year. The tool, as far as one can judge, is interesting, it allows you to collect all kinds of data about users (behavioral factors, etc.). This data is collected both from Yahoo’s own resources and from resources owned by the company's partners.
According to the developers, the system will help marketers organize and analyze large amounts of data about users and their reaction to advertising, which will help increase conversion and, consequently, increase profit.
Interestingly, Genome provides its users with proprietary data that is owned by Yahoo. Among such data are search preferences of users of corporation services, behavioral factors, etc. It also uses data from the Interclick network, bought by Yahoo last December for $ 270 million.
Unfortunately, there is no more complete information about this advertising system, but the developers have promised to publish detailed data soon. And the service itself will start working very soon.
Via CNET