How to increase the return on investment of a site?

Every business owner, whether he is a professional or just a blogger, needs good traffic and a high conversion rate, that is, the completion of the final required action, such as buying, registering, calling or filling out a questionnaire. These tips can be useful for those who are looking for ways to increase the return on investment, as well as just to drive traffic to your site.

1) It is always important to know the target audience, what they like, how you can attract them and increase loyal visitors. Careful work with social media increases the return on investment and allows you to get a higher degree of conversion.

2) Use Google Analytics to analyze website traffic and compare graphs from previous reporting periods.

3) Create landing pages that provide information on specific key requests and reflect the offered product or service most accurately. It’s preferable to break your keywords when creating a contextual advertising campaign into different groups in order to create separate landing pages for them.

4) Since Internet surfers monitor the quality of information on the network, the most effective way to attract and retain traffic on the site is to provide useful and relevant content for visitors.

5) It is very important to control product prices in order to be aware of the optimal and remain competitive. Price plays a huge role in conversion.

6) Do not forget to control the speed of loading the pages of the site, as it also affects the percentage of "bounce" on the landing pages. Measure the download speed, and then try to reduce it as much as possible by deleting duplicate elements, compressing images, optimizing style sheets and HTML code, etc.

7) Make the process of the user performing the targeted action on your site simple and straightforward. Creating the right navigation eliminates the change in the "path" of the user to the point of sale, making the buying process smooth. The less confused the purchase process, the more customers will complete it.

8) Add customer reviews on landing pages and product cards. This invariably increases the conversion rate.

9) You must think as a consumer in order to independently detect errors on the site. Try to track down technical hiccups, excess or missing elements that can create an obstacle for your users. It is also important to compete in the market.

10) Your goal should be to reduce customer resistance. Depending on the demographics of users on your site, optimally use the media to stimulate the transition to the site and sales.

Also popular now: