AdBlock Plus 2.0 will skip selected ads

    Vladimir Palant, the developer of the popular AdBlock Plus application , decided that starting with version 2.0, the extension will not block “normal” ads. A new filter will appear among the filters , and the Allow non-intrusive advertising option in the Filter Preferences menu will be enabled by default.

    "Normal" (acceptable ads) are static banners without sound, preferably with text instead of graphics and one script. These are preliminary criteria that will still be discussed. An advertisement matching the criteria will be unblocked on sites with which relevant agreements have been signed.

    A survey of AdBlock Plus users showed that only 25% of program users are categorically against advertising in any form. The rest understand that sites need some kind of source of funding. Thus, the new behavior of the program will be accepted by most users, and the remaining 25% can simply change the settings.

    The most ardent opponents of innovation can simply fork the project.

    According to the developers, the AdBlock Plus extension was not created at all to destroy online advertising, but to give the user control: which advertising he wants to watch and which he considers obsessive and wants to block. Everything should be in the hands of users. thus, the new policy does not seem to contradict the original goals of creating the program.

    AdBlock is the most popular extension for Chrome and Firefox browsers. The author of the starting version 0.5 is Michael McDonald. Since 2006 (version 0.6), Vladimir Palant (Wladimir Palant) has been almost exclusively involved in the development. A year ago, he began to devote his time to this project, but complained about the small amount of donations. Three months ago, a commercial company Eyeo GmbH was created to work on a project . A couple of days ago, funds were found to hire the first developer: Andrei Novikov .

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