Manuals on creating a selling online store

Many articles and publications are online. However, I decided to write my training manual.
The fact is that, as you know, the Internet cannot be moderated from anymore. And it is arranged so that it stores everything for a very long time. Therefore, what was relevant a year ago is not relevant now.

I will not write about how to register a domain, how to open a legal entity. person or individual. I think this is the easiest. And much has already been written about this.

I want to tell you today. How to make a store profitable.
All my narration will go in the sense that you have a competitive product. And you have adequate prices. Of course, you may not have good prices, but then it is likely that the conversion will fall.

So. We are creating a store.
It is very important for us now to use all modern technologies. After all, there are already one hundred thousand other stores. We need to knock out our client.
Let's start with the choice of engine. I will not advise something. Everyone will have specific goals. Personally, I choose a boxed engine. Because I trade in digital technology. And nothing special is needed from the store. And someone, perhaps it will be trading something where you need to do a lot for the unique needs of the store. Then, it’s easier to do a new script right away.
After deciding on the software part - go to the visual. But before that, carefully look at competitors' stores. In your area and in other countries. Get the perfect one for yourself. After that, start preparing the ToR for the studio, which will draw and pull the layout on your script!

Perhaps this is the easiest. Next, we need to think about how the store would be prepared for promotion. And what would the pages of the store sell.

After the opening of the store. You have three options for how to get a client.
  • advertising (offline, banner, custom articles, etc.)
  • contextual advertising (cheap and cheerful - I choose this option)
  • work with price aggregators (this option is also worth using. It may happen that in your region sales will go mainly from such resources)


There is another option. This is a new client from a search engine. You probably know what it is about. It's about SEO optimization. But that is our goal. To which we will strive - to receive customers almost for free (these customers are cheaper than everyone else).

Therefore, at the next stage of development of our store, we will do two things.
There are many options for working with price aggregators. Someone allows you to work with them through their admin panel, someone asks to send them an Excel file. But most standardized unloading and it can happen in a semi-automatic or automatic mode.
I advise you to follow one of two options. It or everywhere to keep one price. Like at the store. Then it’s better to have ready-made software that will synchronize prices everywhere. Or - if the market in your case dictates a different price level at different sites - update manually.
Thus. Probably you better at the development stage to lay the opportunity to automatically update prices everywhere and immediately. This is a great time saver.

Now let's move on to the main thing.
We need to get customers from search engines. Therefore, immediately navigate - the process of filling your store will not be quick. Forget about copy-paste.
Only unique text. Look for a copywriter who will write unique descriptions for each product.
This will give a huge bonus to you, in front of hundreds of identical stores.

However, this is a known truth.
This is what we did.
  • Ordered for each product - a unique selling text.
  • We prepared the most unique pictures for each product
  • For the very best products - we prepare video reviews.


Thus, we get - a unique, non-template design with a thoughtful interface. You know that usability is now also a very important point. We will have a unique selling SEO text for each product. We will try to do video reviews to key positions. And we will take care of the uniqueness of the pictures.

All this gives hope for a high conversion.

Also, I want to warn everyone who is going to bring the store to the top search engines from day one. Do not hurry. It used to be - sites went to the top quickly. Now the search engine is in no hurry to give you bonuses. need time.

My way out - we give our product for review to well-known online publications. And they, in turn, are direct links to us.
This gives us very good performance and an excellent foundation.

Linking is better from trust sites. 1-3 per week. Gradually increasing the reference mass.

This is a short training manual. First part. If it is interesting, I will write in the second part. About customer loyalty. A loyal customer - not only will he buy from you for many years. But it will lead a bunch of friends. This is an important area. And very profitable. But more about that next time ...

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