Promotion of mobile applications - how to promote your software product
Application development and testing takes only the first step to profit, the rest is the work to promote your product.
Consider several ways to promote your application.
1. Reviews
This is one of the most effective methods. There are many sites publishing reviews of mobile applications ( mobigrad.org , iphones.ru , droider.ru , mobile-review.com , speedback.ru ). Try to negotiate with one of these sites about publishing reviews and do not forget to provide them with promotional codes so that in the future they do not have to pay for your applications.
2. Viral methods
Social networks are now well integrated with mobile phones. Found interesting material - shared with friends. Alternatively, you can use the AddThis service . It will help visitors to your site to share information with their friends or colleagues using Facebook, MySpace, Digg, Delicious, LinkedIn, TypePad, Blogger, WordPress, etc.
Create a Facebook page for your apps. It's free, it will be available to everyone, indexed by search engines and provide the opportunity to familiarize yourself with the application.
3. Mobile application ad networks Mobile
applications have their own ad networks. Placed banner ads will rotate in other applications. The method is suitable for attracting additional traffic.
4. Traditional methods of promotion on the Internet
In addition to special resources, people still continue to use the usual search. So support your campaign with literate SEO, contextual advertising and social media advertising.
5. Engage with your audience. Engage
in discussions related to your product. On Yahoo Answers , LinkedIn Answers, and WikiAnswers, chat and post links to pages describing your application.
6. Pricing
Take an example from the Peggle application! On June 11, they dropped the price from $ 4.99 to $ 0.99 and by June 16 reached the top of the AppStore. Then they continued to sell the application for $ 4.99! The main thing is that the communication about the action reaches the general public;)
7. QR code
QR code has become a real chip of mobile technology! One click on the camera release, and in the user's phone a link to your application, contact information - yes, anything! Isn't that impressive?
It is better to use large images of barcodes so that even low-quality cameras can focus and read. And you can place the barcode anywhere - order a shipment of t-shirts with a QR code and arrange a promotion.
8. Word of mouth
Tell your friends, colleagues, acquaintances about the application. Give them a pack of business cards with the QR code on them. Send out the application announcement throughout your address book. It will be great if you can persuade friends to do the same.
9. Create or update your company profiles in online directories and mention your application there. Pay attention to sites where you can create a page dedicated to your company, for example, LinkedIn .
10. Public relations
Contact people who are involved in your subject. Get access to newspapers, radio, industry publications and influential blogs through online promotion. Feature in theme events, forums, and conferences. Get in touch with editors, news feed owners, journalists, producers and analysts. Do everything to increase the number of publications. This will increase the chances of getting into the TOP of your category.
Consider several ways to promote your application.
1. ReviewsThis is one of the most effective methods. There are many sites publishing reviews of mobile applications ( mobigrad.org , iphones.ru , droider.ru , mobile-review.com , speedback.ru ). Try to negotiate with one of these sites about publishing reviews and do not forget to provide them with promotional codes so that in the future they do not have to pay for your applications.
2. Viral methods
Social networks are now well integrated with mobile phones. Found interesting material - shared with friends. Alternatively, you can use the AddThis service . It will help visitors to your site to share information with their friends or colleagues using Facebook, MySpace, Digg, Delicious, LinkedIn, TypePad, Blogger, WordPress, etc.
Create a Facebook page for your apps. It's free, it will be available to everyone, indexed by search engines and provide the opportunity to familiarize yourself with the application.
3. Mobile application ad networks Mobile
applications have their own ad networks. Placed banner ads will rotate in other applications. The method is suitable for attracting additional traffic.
4. Traditional methods of promotion on the Internet
In addition to special resources, people still continue to use the usual search. So support your campaign with literate SEO, contextual advertising and social media advertising.
5. Engage with your audience. Engage
in discussions related to your product. On Yahoo Answers , LinkedIn Answers, and WikiAnswers, chat and post links to pages describing your application.
6. PricingTake an example from the Peggle application! On June 11, they dropped the price from $ 4.99 to $ 0.99 and by June 16 reached the top of the AppStore. Then they continued to sell the application for $ 4.99! The main thing is that the communication about the action reaches the general public;)
7. QR codeQR code has become a real chip of mobile technology! One click on the camera release, and in the user's phone a link to your application, contact information - yes, anything! Isn't that impressive?
It is better to use large images of barcodes so that even low-quality cameras can focus and read. And you can place the barcode anywhere - order a shipment of t-shirts with a QR code and arrange a promotion.
8. Word of mouth
Tell your friends, colleagues, acquaintances about the application. Give them a pack of business cards with the QR code on them. Send out the application announcement throughout your address book. It will be great if you can persuade friends to do the same.
9. Create or update your company profiles in online directories and mention your application there. Pay attention to sites where you can create a page dedicated to your company, for example, LinkedIn .
10. Public relations
Contact people who are involved in your subject. Get access to newspapers, radio, industry publications and influential blogs through online promotion. Feature in theme events, forums, and conferences. Get in touch with editors, news feed owners, journalists, producers and analysts. Do everything to increase the number of publications. This will increase the chances of getting into the TOP of your category.
