September 28, 2011 at 12:19Runetology (116): Founder and CEO of SKCG Sergey Kuznetsov
Sergey Kuznetsov - on the humanitarian and technological aspects of Internet marketing, on educating TV viewers and educating clients, on the people who were the first to make content on RuNet, on how the SKCG agency works and what services it provides to large businesses, as well as on the coexistence of players in the SMM market.
Guest Interview:
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Guest Interview:
- How did Sergey Kuznetsov Content Group start? Why did Sergey Kuznetsov embark on the path of an entrepreneur and was it easy for him on this path?
- How did SKCG do the television show "Home" and why did you stop doing it?
- Two SKCG business lines: SMM and editorial type content projects.
- Should a company “save the world”?
- Why are Intel and Nike working with SKCG?
- How to work with the online community? Is it possible to radically change the community opinion about the product?
- How does social media marketing help improve the product? “The activities of our agency can be useful to a client who wants to change his attitude to his product and change the product itself.”
- Why go to SMM and is it too late to do it today? “It makes sense to come to social media if you understand that you can do something good for people.”
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