The Olympic Committee puts forward new requirements to protect its brands in new gTLDs

A month ago, ICANN at a conference in Singapore approved a program of new top-level domains. At the same time, ICANN met the requirements of the International Olympic Committee and the Red Cross, which required to prohibit the registration of .redcross and .olympic domains.
ICANN thus threw a dice to government representatives who supported the IOC requirements.

Now, the IOC wants ICANN to ban analogs of the .olympic and .olympiad domain names in eight languages, including four non-Latin languages, as well as all similarly spelled domain names, such as .olympics.
Most likely, ICANN will fulfill this request, despite the fact that, according to the existing rules for registering new gTLDs, it is almost impossible to get the .olympics domain. It is unlikely that anyone will risk submitting an application for $ 185,000 for such a domain name. 

But the IOC went even further - in his letter to ICANN, he demands that domain names with all its brands be banned for registration and at the second level of all new gTLDs.
The Olympic Committee, therefore, requires protection on a par with states whose names are already reserved at the second level of the new gTLDs.
The main problem for ICANN is that meeting IOC requirements will set a precedent for the emergence of “privileged” brands that will have advantages over competitors that neither ICANN nor the GAC want.
But it is possible that ICANN created this problem for itself - because of precaution, it prohibited the registration of the names “icann”, “iana” and many others on the second level.