Runet Today, July 18, 2011. Experts: Vlad Sitnikov, Kirill Gotovtsev

    In the Finam FM studio - Kirill Gotovtsev, CEO of the Manyako advertising agency, and Vlad Sitnikov, partner at Grape digital agency. Together with the host, Maxim Spiridonov, they talk about the start of licensing the ICQ protocol for alternative clients, about new investments on Twitter, about the opening of Troika Dialog, an internet-oriented mutual fund, about the abolition of the virtual currency VKontakte, about the distribution of income on the Runet contextual advertising market and on significant changes in the Rambler Maps service.

    1. Mail.ru Group officially opened the ICQ communication protocol for qutIM, MDC, Palringo and IM + messenger developers.The administrators of the first three now have the right to its non-commercial use, and the owners of IM + - also to commercial, but on what specific terms, is not specified. Recall that licensing of alternative ICQ clients, which are designed for profit, is carried out individually.

    - Will ICQ be profitable as a business?
    - Vlad Sitnikov: “The problem with ICQ is that they could not keep the audience, offering her only communication.”
    - Kirill Gotovtsev: “I’m unlikely to ignore the huge user base that Mail.ru Group has in their hands, and it’s unlikely that they will be destroyed only in the media categories.”
    - How well does ICQ advertising work?


    2. Twitter microblogging service will attract investments of $ 400 million, writes The New York Times. At the same time, the total capitalization of the company may be eight billion dollars. A significant share of funding, according to the publication, will provide the DST Global fund. There have been no official comments on this topic from the Twitter management.

    - Why does Twitter need an investment?
    - Kirill Gotovtsev: “Twitter will develop geotagging.”
    - Vlad Sitnikov: “Many brands began to use Twitter as helpdesk.”
    - About Russian-language hashtags on Twitter.


    3. The management company Troika Dialog has established an open-end mutual investment fund to work with shares of Internet companies.His strategy involves medium-term capital gains, according to Prime-TASS. Among the objects planned by the fund for investments are Mail.ru Group, Yandex, Google, Apple. It is possible that in the future he will buy securities of Facebook, Twitter, LinkedIn and Groupon. The minimum amount for the initial acquisition of shares is 30 thousand rubles.

    - What stocks will be especially popular in the “Internet mutual fund”?
    - Kirill Gotovtsev: “Will Groupon sell coupons for the purchase of shares?”
    - Who will be required by the mutual fund in the first place?


    4. The social network "VKontakte" is going to cancel its electronic currency.The payment system offered by the service does not meet the requirements of the recently adopted law “On the National Payment System”, and in particular because it is supported by a non-credit organization. The cancellation of virtual money "VKontakte" will be made within three months.

    - When will purchases of real goods in social networks become mass?
    - Vlad Sitnikov: “1% of the audience used VKontakte rubles, and the votes remain the driver of the development of the social network.”
    - Kirill Gotovtsev: “Yandex.Money” and WebMoney were competent in what the law “On the national payment system” would be. For VKontakte, he was probably news. ”


    5. According to Lenta.ru with reference to iContext agency data, for the first half of 2011, Yandex, allegedly, earned about 7 billion 960 million rubles on contextual advertising. Thus, it occupied 65 percent of the market. Google Russia is in second place with 26 percent, and Runner in third, with seven percent. The total market volume exceeded 12 billion rubles: over the specified period, its growth amounted to 60%.

    - How will the shares of the Russian contextual advertising market change?
    - Vlad Sitnikov: “I wonder how much I earned on contextual advertising on VKontakte.”
    - What awaits "Runner" in the light of recent changes in the market?


    6. The portal "Rambler.ru" updated its mapping service.The Rambler maps cover two thousand settlements with details of streets and houses, allow you to get directions, track traffic jams in 86 cities and measure the distance between different geographical points. The service, as stated in the press release of the united company Afisha - Rambler, is supposed to be integrated with its other products.

    - How do Rambler-Cards fit into the general concept of the combined company Afisha and Rambler?
    - What are the competitive advantages of Rambler-Cards?
    - Have the owners of Rambler a radically changed approach to management?
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