Runet Today, June 27, 2011. Experts of the issue: Sergey Kotyrev, Nikolay Turubar

    At Finam FM studio , Nikolai Turubar, editor-in-chief of Nomobile.ru, and Umisoft CEO Sergey Kotyrev. Together with the host, Maxim Spiridonov, they are discussing the departure of the Russian division of Deutsche Welle from broadcasting to digital space, preliminary information on opening registration of first-level domains that coincide with company names, assessment of quantitative indicators of the Runet by the relevant ministry, and the proposed change in Yuri Milner’s plans for investment to Russian startups, the launch of the Glavmarket social trading platform in Odnoklassniki and the transition of Rambler to the Yandex search engine.

    1. On June 30, Deutsche Welle will cease broadcasting in Russian.However, Ingo Manntoifel, editor-in-chief of the Russian editorial board of Deutsche Welle, said: “Our strategy is to expand the Internet presence in the Russian-language media market.” As for the content of the radio station, a number of podcasts and audio courses of the German language will be saved. The German Wave will direct the main efforts in Russia to the development of its website and online video, as well as to work in social networks.

    - What difficulties does the radio risk coming to the Internet environment?
    - What are the pitfall pitfalls for veterans of traditional broadcast media?
    - Nikolai Turubar: “This is a repeat of the story with the BBC, an update to keep up with the times.”
    - Sergey Kotyrev: “Now the main solvent audience in large cities is listening to FM radio, not short waves,” “So far, the Deutsche Welle site is uncompetitive.”


    2. ICANN has approved the use of arbitrary top-level domain names, including those that match brand names. According to preliminary information, the cost of the application for the creation of a "corporate" domain zone will be 185 thousand dollars. In addition, the procedure for protecting trademarks has been defined both during the registration of a zone and in the allocation of second-level domains inside it. In particular, all such applications are subject to public discussion in order to identify violations of the rights to brands. Further, when creating sites in zones of this type, a stop list with the names of well-known companies will act.

    - Is it reasonable for the company to pay for opening its own domain zone? Or is it cheaper to negotiate with cybersquatters?
    - Does the market need such an expansion of domain space?
    - Sergey Kotyrev: “It would be great to make this decision 5-10 years ago.”
    - Is there a division in the corporate sector into the “new domain elite” and everyone else?


    3. Russian Minister of Telecommunications and Mass Communications Igor Schegolev predicts that in the coming years Russia will come out on top in Europe in terms of the number of Internet users. According to his department, 50 million people are joining the World Wide Web. Of these, 36% are active users.

    - Can Russia really become the largest Internet market in Europe?
    - Sergey Kotyrev: “The Internetization of the country is determined by the penetration rate and the share of solvent users”, “Now the Runet is growing old and small.”
    - Nikolay Turubar: “Young people go online first of all to have fun, and the elderly - find friends, remember the past, talk.”
    —The role of mobile communications in the growth of online markets in developing countries.


    4. In the Odnoklassniki social network, the Glavmarket application has been launched - a system for searching and buying goods with an eye to using social connections. The site user sees what his friends are buying, that they recommend that they would like to purchase. To date, the service covers 180 online stores and more than 600 thousand products.

    - Will it be possible to convert the inhabitants of social networks into loyal customers?
    - Sergey Kotyrev: “The idea is in demand, but only Price.ru and Yandex.Market could implement it normally.”
    - Nikolay Turubar: “If Glavmarket succeeds in making a more trusting system, he may be able to block Yandex.Market.”
    - Will social networks independently develop their functionality in the direction of online commerce?


    5. A well-known investor Yuri Milner has not yet found in Russia new Internet projects in which he would be ready to invest.This assumption is put forward by RBC Daily with reference to sources close to the businessman. It was expected that under his leadership a business incubator with an average investment of about 50 thousand dollars would be opened. However, according to the statement of Leonid Solovyov, the official representative of Mr. Milner, there is no question of refusing to support domestic startups.

    - For DST, did Russia chop?
    - Sergey Kotyrev: “DST is only interested in traffic generating projects with a millionth reach.”
    - What would Yuri Milner still be able to invest in his homeland?


    6. The Rambler portal announced that it had agreed to use Yandex search engines.In turn, the Begun contextual advertising system, of which Rambler is the controlling shareholder, will be able to place ads on the portal, including through the Yandex.Direct service. The united company Afisha - Rambler plans to further complement the Yandex search with its services and solutions.

    - Sergey Kotyrev: “This is a political act aimed at securing the final and irrevocable victory of Yandex in the fight between the search technologies of the Runet”
    Николай - Nikolay Turubar: “The merger of Rambler and Yandex is similar to the“ merger ”of Nokia and Microsoft "," Rambler only content projects remain. "
    - What will Rambler look like in a few years? Will the new management change his fate?
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