This crazy, crazy, crazy appStore

Last year, Santa Claus gave me a used aluminum iPhone and the brand new MiniMac. Not right away, oh not right away I tried these devices and plunged into the apple world. First, the iPhone replaced Nokia, Motorola and Samsung. Oh God, you completely forgot. All my mobile devices are lying around at my workplace and were not bought for hard-earned money.

After a month or two, the iPhone became dangerously dear, its accelerometer and perfect touchscreen forced it to transfer its favorite designer toys to it.



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To create games for the iPhone, I fulfilled 3 necessary, but NOT sufficient conditions; I learned to turn on MiniMac, mastered the Objective-C initial course and fell in love with xCode. I launched a couple of games under the emulator and was horrified that I could not enjoy them on the phone. Devil, for this you need to pay 99 bucks. Searches on the net of course helped me get around apple barriers and enjoy the toy on the piece of iron for free, but!

This is a bad, inconvenient, perverted path and Apple created all the conditions for the developer to leave the curve, become the developer and give 99 US dollars. I gave. In order not only to use his own crafts, but to share them with friends, relatives and, oh God, receive money.

Speaking of money. Apple will be happy to withdraw money from any VISA card issued by a Russian bank (I have an IBRD), but will not put a cent on the ruble account of your card. To get future millions, I opened a separate foreign currency account with the same bank. How to transfer cabbage from it to a wooden card will be printed just below.

Dreams of millions did not dizzy for long. They ended after putting the first game into the appStore. She brought me a month of butting with the iOS Review Team, $ 5 on the first day, a pair of dollars over the next two weeks, totaling $ 35, taking into account a 30% bite of an apple. Apple bites all apple products, even if the product is yours. Cooling down in dreams, but not in desires, I began to produce games, like a rabbit rabbits. This is a poetic heat, it cannot be stopped, nor extinguished until you throw the fire out. The toy potter became the apotheosis, exactly 7 days passed on the creation and reception of which in the appStore. The absolute record. On December 17, the idea of ​​the application was announced, and on December 25 a letter came from Apple - Ready for sale.

The pottery wheel's sales result was slightly better than the previous ones - 50 purchases per week. I know that next will be as usual, 0-1-2 random purchases per day.

So, my paradigm of receiving an apple pension has taken shape - I will make 100 toys that will bring me an average of 1000-2000 US dollars per month. OK, huh?

The current games (I managed to produce 7-8 of them) began to bring 50-100 dollars a month. And as you know, only starting with the amount of $ 200 accumulated in your apple account, Apple begins to transfer grannies to your bank currency account. As soon as this happened for the first time, an apple transferred 160 dollars to my account, for some reason leaving 50 for a snack in my store.

To get these first and coveted apple $ 160, I ran to the Nizhny Novgorod branch of the IBRD (I’m not a Muscovite) and, during 3 hours of talking with the sweetest girls, I was able to first see the contents of my currency account (it was opened by thoughtlessness in Moscow), for What Internet banking designed. Is free. After that, the girl called for a long time on numerous telephones of the Moscow IBRD services and gave me a sample application for transferring $ 160 from a foreign currency account to a ruble card.

Successfully wrote a statement, and who can do this from you? The keyboard killed the epistolary genre. So, I successfully gave her a hand-written statement and didn’t have time to get to Arzamas (I’m not from Nizhny Novgorod), as my iPhone told tygydy, 4500 rubles fell to you. Yes.

The next time, after 2 months, this procedure took 5 minutes, but again required a trip to NN. The girl was the same, but suddenly a business suit.

Since then, I have not accumulated more than $ 200, but I think the bucks will be dripping for a long time. Wish them and me good luck.

If you, trying not to offend me much, ask, are your toys good, dude? I boldly answer, hell knows. For verification, I made two of them free until January 31, 2011, and by the way, 100-200 people download them every day, and 300-400 fighters play them daily, boys and girls from 50 countries of the world try to win the Daily Tournaments in three categories. By the way, Russians and Americans play best in them. The latter take the number of leaps from the US 5-8 times more than from the rest of the world.

Finally, a few comments from the experience with the iOS Review Team.

Do not argue with them, agree, thank for the comments that do not let your application into the store, make minimal, formal corrections, this is enough.

If the comments are stupid, like you are using a bitmap similar to the iPhone image, boldly rename the project, post it again, it will go to the appropriate people and pass the test.

Do not flirt with Kate, she slowed down one of the games for 2 months, a fool, I hope pretty.

Myth 1. Checking and going to the store saves your application from errors.
Does not save.
I write very casually and secretly hoped at the same time for free testing from the iOS Review Team. How wrong I was. One fatal mistake deprived me of 1000 clients with iPhones in the names of which there was a UTF8 quote. Here I want to bring the program code to the oversight of posterity, but this blog is inappropriate.

Myth 2. The free Lite version of the application helps sales of the paid version.
Does not help.
For two games, I made free versions with truncated functionality. Downloading Lite versions in no way affected the sale of paid analogues.

Myth 3. The lower the price, the more leaps. Wigwam. I assign 1, 2, 5, 10 dollars - the result is approximately randomly the same at the noise level. But lowering the price triples the level of sales.
Thus, for casual games, you need to set a price of $ 3, with the approval of the game Apple immediately set the sale to $ 1, which will significantly increase the number of downloads.

Myth 4. Free - download an order of magnitude more. It’s like a Khabrovsky UFO. 2 applications out of 4, when declared free, soared to the level of more than 100 downloads per day. But the other two (more sold and in my opinion interesting) did not react at all to the discount. Your ways are inscrutable Steve Jobs Lord!

Write for the iPhone, comrades. It is pleasant, useful and one of us will provide old age.

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