January 4, 2011 at 19:32Practical advice for those who want to build a web community Part 5
Fuuh ... I got safely to the country of my new place of residence, a bit freaked out, looked around and put things in order. There is time and energy to bungle the fifth, I think already the final, part of my practical advice.
Previous parts: Part 1 , Part 2 , Part 3 and Part 4
Chapter 13. Bright advertising ideas.
A short chapter in which I would like to focus your attention on the fact that at the present time, when there are a lot of different resources and various topics on the Internet and the competition is huge, then just wanting your project to make money, it’s not enough just to put a “buy” sign banner". This is already not interesting for many advertisers, and RA. Already interested in any non-standard advertising solutions. Here Habr himself is ahead of the rest - there is something to learn. Here are company blogs (I’m also trying to introduce this type of income at home, but ... so far with difficulty), and recalculation of the rating of the Habra user into QIWI money, and toys from Sony Ericsson and ... What to list - everything is in front of everyone's eyes. I’ve got 86 (at that time) kiwi-rubles into my wallet account-))) This is what I mean by advertising-advertising, but an approach; catchy, effective, interesting and effective. Advertisers are delighted, the gods of Habr are not offended, obviously. And many, albeit well-visited IT-targeted resources, ceteris paribus, may also miss advertisers who prefer the tricked, and maybe viral advertising campaign on the hub to a simple 240x400 banner ...
Tip 13: invent and offer advertisers all sorts of interesting options for conducting advertising campaigns. I won’t say that my idea is, but on a motorist today it’s exactly that an advertising special project, and not just a banner, let’s say. Yes, the banner is present, the logo in the strip of the menu of the second level, where without it ... But! Some elements of the site have been painted in the corporate color of the company Garmin, VKontakte groupbegan to dazzle with a banner, and, most importantly, before the eyes of the most potential buyers of navigators, the spectacular “Garmin auto-navigation showcase” flaunted - just choose what your heart and wallet want, read reviews of real autotravelers about your experience using Garmin navigators and ... Buy your device right on the window of your favorite site, even for free that
they ’ll deliver it to your home! -) By the way, it would be simply mega-interesting, if someone from the respected habraly people, experienced in advertising (and among us, of course, there are very, very many of them) would spend a little time and share in the comments to this topic their experience on any different options for advertising campaigns (maybe someone peeped at the bourgeoisie, somewhere else; someone invented something and successfully implemented it). By the way, in the comments to one part of my advice, they shared with me the experience of using one portal to a village of an unknown tool for me to “unscrew” user ads in special text ad units with the option of paying by cards and via SMS. I took note and, most likely, will somehow experiment. But this is only an instrument of mass monetization, albeit, no doubt, interesting in its own way. But any ideas of advertising special projects for large customers would be very interesting; here it is a matter of pure creativity, IMHO, and inspiration, but not everyone and always “has it”, and someone else's experience and ideas would be simply priceless!
Chapter 14. Not a single advertisement ...
But yes, as I wrote in the last part about all kinds of affiliate programs, etc., not only advertisers can bring you income from your project. How do you like, for example, the idea of a thematic online store? Yes, the idea is as old as the world, but even if you have a small “entrepreneurial” vein, it is potentially very, very gold-bearing. Unfortunately, I had neither the strength nor the agility, nor the time before I moved to a new place of residence in Sweden to fully organize the process of functioning of my online store of tourist goods (cars), but what is the potential, mmm ... By chance and circumstances , the store is “mothballed,” but I’m sure sooner or later, whether by my efforts or by someone else’s efforts, it will gain a second life! ;-)
Tip 14:Trade! The thematic community is the target buyers of the goods that are necessary for him to realize his tasks. Community theme = store theme. To Caesar, as they say, Caesar’s, and to the fitter - Cessarev, but this and that “it” is necessary-))
Chapter 15. Strengthening the community.
Well, actually, here! Your community is cycling, breathing and gaining momentum. You - already get the desired surplus from him. It's time to celebrate this event, but! Someone is bored, right? -)
When, in your opinion, enough time has passed since the start of the community, and it has already formed a kind of “core audience” that regularly writes, responds to topics and comments and is, in fact, the driving force behind the project, then it would be nice in "offline" to arrange a meeting of its members. Of course, this action can only be implemented provided that some of your community lives in the same city so that it is technically possible to meet. Here, for example, ort , the founding father of CMS Livestreet (on which my Autotourist.Rf works ), has twice walked members of the www.livestreet.ru communityoffline meetings in Moscow (I was at both) and, as far as I can see, more meetings were planned in different cities. We met, personally met, talked, shared experiences, made various proposals for improving the functionality of the engine and te te and te te. Why am I?
When people who communicate daily on the network get to know each other in a real environment, this, in my opinion, is just super how it strengthens the relationships of these people and allows them to continue to be more friendly and open to each other, talking again online. Plus, if people are all completely positive, united by common interests (interest is the topic of the community), and the meeting was a great success, then all who visited will wait for the next meeting, talk about their gatherings and their cool composition to their friends, comrades who have similar interests, but not yet registered members of the community. This, in turn, will also significantly increase the loyalty of both the already established “core audience” and potential community members who will join it thanks to the “liveliness” of this community itself (well,
Tip 15: Not only the smallest communities should and can be selected offline. I myself am not a member of Lepra, but a former colleague told me that he went on a sortie (to play paintball) of the Lepra participants. One way or another, the entire honest table “users” of the database of your project (even if it is Leprosy), with all the desire, will not express a desire to be at the meeting and, IMHO, the list of participants appointed on a certain day of the week, at a specific time and place, and with a certain format of the meeting will not go off scale and exceed a two-digit number ...-)
How was it in my case? So I finally decided to collect all our honest company, created a topic invitation. I was counting on a person from 10-12 strength, who would express a desire to meet in a tavern with our caravanning party. But the result exceeded all expectations, which was incredibly cool! REPORT
Summary: arrange as much as possible meetings in real life of members of your community. The meeting is almost 100% doomed to be successful, because everyone is united by a common interest, and this, if you please, is 90% success in communication. In the case of a meeting of my community, as can be seen from the report , it’s all not just to be satisfied, but literally to be delighted with the event and agreed to by all means meet again and again! -)
Hello from Uppsala , Anton.
Previous parts: Part 1 , Part 2 , Part 3 and Part 4
Chapter 13. Bright advertising ideas.
A short chapter in which I would like to focus your attention on the fact that at the present time, when there are a lot of different resources and various topics on the Internet and the competition is huge, then just wanting your project to make money, it’s not enough just to put a “buy” sign banner". This is already not interesting for many advertisers, and RA. Already interested in any non-standard advertising solutions. Here Habr himself is ahead of the rest - there is something to learn. Here are company blogs (I’m also trying to introduce this type of income at home, but ... so far with difficulty), and recalculation of the rating of the Habra user into QIWI money, and toys from Sony Ericsson and ... What to list - everything is in front of everyone's eyes. I’ve got 86 (at that time) kiwi-rubles into my wallet account-))) This is what I mean by advertising-advertising, but an approach; catchy, effective, interesting and effective. Advertisers are delighted, the gods of Habr are not offended, obviously. And many, albeit well-visited IT-targeted resources, ceteris paribus, may also miss advertisers who prefer the tricked, and maybe viral advertising campaign on the hub to a simple 240x400 banner ...
Tip 13: invent and offer advertisers all sorts of interesting options for conducting advertising campaigns. I won’t say that my idea is, but on a motorist today it’s exactly that an advertising special project, and not just a banner, let’s say. Yes, the banner is present, the logo in the strip of the menu of the second level, where without it ... But! Some elements of the site have been painted in the corporate color of the company Garmin, VKontakte groupbegan to dazzle with a banner, and, most importantly, before the eyes of the most potential buyers of navigators, the spectacular “Garmin auto-navigation showcase” flaunted - just choose what your heart and wallet want, read reviews of real autotravelers about your experience using Garmin navigators and ... Buy your device right on the window of your favorite site, even for free that
they ’ll deliver it to your home! -) By the way, it would be simply mega-interesting, if someone from the respected habraly people, experienced in advertising (and among us, of course, there are very, very many of them) would spend a little time and share in the comments to this topic their experience on any different options for advertising campaigns (maybe someone peeped at the bourgeoisie, somewhere else; someone invented something and successfully implemented it). By the way, in the comments to one part of my advice, they shared with me the experience of using one portal to a village of an unknown tool for me to “unscrew” user ads in special text ad units with the option of paying by cards and via SMS. I took note and, most likely, will somehow experiment. But this is only an instrument of mass monetization, albeit, no doubt, interesting in its own way. But any ideas of advertising special projects for large customers would be very interesting; here it is a matter of pure creativity, IMHO, and inspiration, but not everyone and always “has it”, and someone else's experience and ideas would be simply priceless!
Chapter 14. Not a single advertisement ...
But yes, as I wrote in the last part about all kinds of affiliate programs, etc., not only advertisers can bring you income from your project. How do you like, for example, the idea of a thematic online store? Yes, the idea is as old as the world, but even if you have a small “entrepreneurial” vein, it is potentially very, very gold-bearing. Unfortunately, I had neither the strength nor the agility, nor the time before I moved to a new place of residence in Sweden to fully organize the process of functioning of my online store of tourist goods (cars), but what is the potential, mmm ... By chance and circumstances , the store is “mothballed,” but I’m sure sooner or later, whether by my efforts or by someone else’s efforts, it will gain a second life! ;-)
Tip 14:Trade! The thematic community is the target buyers of the goods that are necessary for him to realize his tasks. Community theme = store theme. To Caesar, as they say, Caesar’s, and to the fitter - Cessarev, but this and that “it” is necessary-))
Chapter 15. Strengthening the community.
Well, actually, here! Your community is cycling, breathing and gaining momentum. You - already get the desired surplus from him. It's time to celebrate this event, but! Someone is bored, right? -)
When, in your opinion, enough time has passed since the start of the community, and it has already formed a kind of “core audience” that regularly writes, responds to topics and comments and is, in fact, the driving force behind the project, then it would be nice in "offline" to arrange a meeting of its members. Of course, this action can only be implemented provided that some of your community lives in the same city so that it is technically possible to meet. Here, for example, ort , the founding father of CMS Livestreet (on which my Autotourist.Rf works ), has twice walked members of the www.livestreet.ru communityoffline meetings in Moscow (I was at both) and, as far as I can see, more meetings were planned in different cities. We met, personally met, talked, shared experiences, made various proposals for improving the functionality of the engine and te te and te te. Why am I?
When people who communicate daily on the network get to know each other in a real environment, this, in my opinion, is just super how it strengthens the relationships of these people and allows them to continue to be more friendly and open to each other, talking again online. Plus, if people are all completely positive, united by common interests (interest is the topic of the community), and the meeting was a great success, then all who visited will wait for the next meeting, talk about their gatherings and their cool composition to their friends, comrades who have similar interests, but not yet registered members of the community. This, in turn, will also significantly increase the loyalty of both the already established “core audience” and potential community members who will join it thanks to the “liveliness” of this community itself (well,
Tip 15: Not only the smallest communities should and can be selected offline. I myself am not a member of Lepra, but a former colleague told me that he went on a sortie (to play paintball) of the Lepra participants. One way or another, the entire honest table “users” of the database of your project (even if it is Leprosy), with all the desire, will not express a desire to be at the meeting and, IMHO, the list of participants appointed on a certain day of the week, at a specific time and place, and with a certain format of the meeting will not go off scale and exceed a two-digit number ...-)
How was it in my case? So I finally decided to collect all our honest company, created a topic invitation. I was counting on a person from 10-12 strength, who would express a desire to meet in a tavern with our caravanning party. But the result exceeded all expectations, which was incredibly cool! REPORT
Summary: arrange as much as possible meetings in real life of members of your community. The meeting is almost 100% doomed to be successful, because everyone is united by a common interest, and this, if you please, is 90% success in communication. In the case of a meeting of my community, as can be seen from the report , it’s all not just to be satisfied, but literally to be delighted with the event and agreed to by all means meet again and again! -)
Hello from Uppsala , Anton.