SMC Podcast: Head of Internet Marketing at Panasonic Nikolay Belousov

The eighth issue of the SMC podcast with Panasonic Internet Marketing Manager Nikolay Belousov. Podcasts are one of the areas of activity of Social Media Club Moscow . Guests are usually experts in social media marketing.





Nikolay Belousov talks about why big brands need social media.
The program:
- The specifics of the work of large brands in the social. media.
- What tasks do the soc. media for major brands?
- How to measure the effectiveness of brand actions in social. media?
- Monetization of brand communities.
- How do brands turn into media?
- The reaction of brands to the negative in the social. media.
- Linking brands to specific people (Didenko) and the risk of their departure.
- What qualities should a specialist in the field of SMM have?
- How can brands attract brand volunteers and supporters?

Duration: ≈56 minutes

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