Microsoft smartphones go on sale again



    On Habré information appeared more than once or twice that the campaign for the sale of Microsoft Kin mobile phones ended in complete failure. It was said that the party on the occasion of the start of sales, organized by the corporation, cost more than the income from the sales of these devices, and that the devices were generally removed from stores. As a possible reason for the unsuccessful campaign, a mandatory contract for Internet traffic from Verizon was called.

    In general, there is an explanation for this - because smartphones were created as mobile “cloud” devices, where user information was immediately transferred to the “cloud” from Microsoft. Such data included information from social networks, and photos from videos captured by device owners. It may well be that the devices were created a little out of time, since not all users understand what a “cloud” is and why it is needed at all. And the obligatory contract for communication services also somehow does not please.

    In general, these devices, as they say, did not go, less than ten thousand units of smartphones were sold, which is nothing in the USA.

    Apparently, a decent number of smartphones were released, since Microsoft is going to sell them again, together with the same company Verizon. But this time it will do without cloud technology, smartphones will even be sold with the m index, which will indicate the absence of basic functions of interaction with the Microsoft “cloud”. There will be no Loop start menu, where information from social networks that is constantly updated is displayed.

    It is worth recalling that these devices went on sale in May this year, and in June the sales program was minimized, and Microsoft Kin disappeared from the sale. Let’s see how Microsoft’s new attempt to develop its smartphones will develop. Personally, I really like the packaging in which these gadgets are implemented - that is, the first model, that the second. Yes, and the device is nothing, both in functionality and in appearance. Of course, the "cloud" function was implemented a little early - perhaps Microsoft just hurried. But without it, the devices are quite usable, so to speak.

    I wonder if this time will be a large-scale marketing campaign from Microsoft? Probably, if it does, then such a campaign will be much more modest than the previous one. There will definitely not be any parties with a budget of several hundred thousand dollars.

    Via ppcgeeks.com

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