Eric Schmidt: you can trust us with your information
Translation prepared by OsByGoogle.com
. This week, Google released an update for the Android mobile system. Known as FroYo, the new system makes the phone 5 times faster, and has the new ability to turn the phone into a wireless Wi-Fi access point.
This update, the seventh since the system was launched in 2008, came out exactly a week after the start of sales of the Apple iPhone 4 - created to make the next revolution in the field of touch screens. And the practical simultaneity of these two events makes me think that mega-companies are fighting openly for technology and for the end customer. But Eric Schmidt, the head of Google, seeks to reduce the role of this conflict.
“We don’t have a task to defeat Apple, we don’t act like that,” says Schmidt. "We are trying to produce something different from Apple products, and the good news is that, thanks to Apple, it is very easy to do."
“The difference between the Apple model and the Google model is very simple to understand - they are completely different. The Google model is absolute openness. You can take any product - it is completely free - you can modify it as you want, add whatever you want, use in any business models, and add support for any hardware. Apple’s model is the opposite. ”
Schmidt, who has over 30 years of technology experience, has been heading Google since 2001. To the question “How does he control such a huge company?” Schmidt replies: “The word“ control ”is not such a significant word on Google.” And to the next question, how Google reacted to the launch of the iPad, he firmly answered: "We have not reacted at all."
And even so, Google is like a huge technological octopus whose tentacles stretched out in all directions. Schmidt’s concept is very simple - “Google can be perceived as a company trying to organize world information on any device by any means.”
“We talked about mobility for years and only now have finally come to this. This is our strategy, see if it works or not. We like our strategy because it is a fusion of our value systems - openness, open platforms, and web platforms. ”
The stakes are high. This is more than just selling a new product to customers, it is about shaping social change. For three to five years, says Schmidt, we will consume almost all of our information online. And we will do this for devices that are dynamic rather than static. The capabilities of such devices are such that they will know who you are, where you are, will be able to play video and store a lot in memory.
To understand the upcoming changes of the next three to five years in the field of technology, you just need to look back at the same period. Google acquired Youtube, launched Google Docs, took several steps in mapping technology, and acquired its own Android mobile system, planning to launch the Chrome OS cloud operating network.
Initially, Google believed that it was necessary to create a device to help Android get on its feet. To do this, they collaborated with HTC to create the Nexus One. Schmidt explains: “The idea a year and a half ago was to create the Nexus One, which promotes a special platform for business solutions. He did it. The idea was so successful that we did not even have to create a second one. We evaluated this as a positive experience, but people began to criticize us hard for it. I called a meeting and said, “OK, it worked. Congratulations, we are done. ” We like this flexibility, we think that flexibility is an important characteristic of agility in our understanding. ”
Will they enter into such partnerships to help Chrome OS get on its feet? Schmidt says: “We discussed this. There are some specific requirements for Chrome OS, and we have a couple of hardware manufacturers among partners, we have established cooperation with everyone and there is an open source code for their products. In terms of timing, the release of devices with Chrome OS will happen a little later this year. First you need to see how well these partners will do. It seems to me that we do not have to intervene. The desktop computer industry is absolutely not the same as the phone industry. The stationary computer industry is used to working with Microsoft, while the mobile industry is not used to dealing with the company's products. ”
Of course, when working with Google services, the latter collects a huge amount of your data. Schmidt says that this allows them to offer more specifically targeted ads - more revenue for Google, more relevant and non-bothering ads. In any case, this raises the issue of privacy, because of which, in fact, Google is criticized.
“I think criticism is good. I believe that criticism informs us, criticism makes us better. She doesn't bother me at all, ”says Schmidt. And he is aware of his problems, but says that this is a broader problem. “These problems are real, and I'm not trying to get away from them. The fact is that if you are online all the time, the computer generates a lot of information about you. This is not a decision of Google, this is a decision of society. In Britain, you can be photographed on any corner of the street - and this is not prohibited by law. Where are the riots about this? ”
Google is under the control of its customers and the main postulate, according to Schmidt: “All our studies show that the vast majority of people are completely happy with our policies. And this message is for those who do not want to hear it, but still allow myself to say it out loud: the reality is that all the decisions we make are based on the desires of the average number of users who offer their changes and improvements for implementation by our developers. And the reason why you should trust us is that if we violated the terms, then the people who trusted us would leave immediately to someone else. We are very unobtrusive, so we are very interested in maintaining the trust of our users. ”