Google CEO does not deny the creation of his own social network

Facebook laurels keep many people awake. Recently, there is more and more information that Google is going to create its own social network in order to compete with Facebook. One of the first to comment on this in his blog was Kevin Rose , the founder of the Digg.com social network, referring to information from a reliable Google insider. Rumors of this instantly picked up by many news agencies in the world. And, as you know, there is no smoke without fire.


For a while there were no comments from the search giant. But at yesterday’s speech in London, Google’s chief executive Eric Schmidt did not publicly deny that the company was determined to compete with Facebook, which added fuel to the discussion that the company plans to launch Google Me this year. As often happens in such situations, when exactly the launch of a new product will be officially announced, they have not yet reported.

Nevertheless, reporters were informed that a lot of work had been done to create a competitive service after several unsuccessful attempts to launch a successful socially oriented product. Google’s desire to create its own social network looks quite reasonable. In the face of Facebook, a “looming” threat is in the form of the ability to receive advertising revenue from more than a million sites connected to its platform.


Over the past 2 years, Google has paid serious attention to social networks. Earlier this year, a social exchange network based on existing email services called Google Buzz was launched, but it is not able to compete with full-fledged social networks such as Twitter or Facebook. Another earlier attempt by Google to enter this market is the social network Orkut, although it has more than 100 million registered users, but it is most widespread in central and south America. For example, in Brazil it is very popular because it has no competitors there. It is possible that Google is just tired of developing its former, not very successful social resources, and is ready for a radical step - combining all of its achievements under the wing of the new Google Me.


Co-founder and former CTO, Adam DiAngelo, who is not affiliated with Google, recently commented on the rumors, saying that these were not rumors, but a real project. Buzz implemented in Buzz will not be enough and the company will have to build a full-fledged social network and attract many engineers to develop it. Compared to previous attempts, this project has the highest priority, he said.

But, no matter what, Schmidt summarized that you can not compare Facebook and Google. Search and social interaction are still quite different paradigms of information consumption.

A source