New Philips and RSA ad project

There are many ways to tell a story, but to see is only one.




After the successful launch of the short film “Carousel” (“Carousel” is exactly the one in the screenshot above), Philips announced on February 17 this year the launch of a joint project with the production company Ridley Scott Associates (RSA), founded by renowned director and producer Ridley Scott. The project is a viral ad aimed at promoting the new Philips Cinema 21: 9 Ambilight TV line.

The essence of the project is as follows:
Young (and not so) filmmakers from RSA were asked to shoot a short film in an arbitrary genre on a competitive basis. The only condition was a hard-coded movie text. However, the text turned out to be uncomplicated, so the participants did their utmost to use their imagination in the script. The competition was attended by 45 directors.

“Every day our production company receives hundreds of ideas, but Philips’s offer was truly unique. RSA directors around the world greeted him with great enthusiasm, ”commented Ridley Scott on his collaboration with Philips.

Ultimately, five works were selected. Five stories with different plots with identical dialogs. Five genres: drama, action, thriller, science fiction and animation.
The project started on April 8 and received the name "Parallels" ("Parallel lines").

Philips advertising campaign, in addition to the section on the official website, includes the placement of a dedicated page on YouTube, converted to a widescreen with 21: 9 aspect ratios. This is the first time that a 21: 9 cinematic format will be used on YouTube.
For those who want to become the director of their mini-masterpiece, Philips and RSA offer to take part in the competition for the creation of the sixth short film, which will be a continuation of the project. Applications are accepted on the official Philips Cinema YouTube page. The deadline for applications expires on August 8, 2010 at 00.00 hours. The winner of the competition will have the opportunity to undergo a one-week internship at one of the offices of the Ridley Scott Associates (RSA) production center in Los Angeles, New York, London or Hong Kong.

And now -

Show Time!

We watch short films in the promo section of the official Philips website - www.cinema.philips.com/ru_ru or on the official YouTube page designed in the style of this project - www.youtube.com/philipscinema

A little about the directors of these movies:

Hunt: Jake Scott (Jake Scott )

Jake Scott:
Son of director Ridley Scott. He became famous after shooting the REM video - “Everybody Hurts”. He shot clips for U2, No Doubt, Radiohead, Smashing Pumpkins and the Strokes. In 2003, he was awarded the Emmy Award for his work on the Nike video. In 2005, his ad for Adidas received the Silver Cannes Lion. In 2008, he won the Cannes Lions Grand Prix for the HBO Voyeur project advertising campaign.

Dark Room: Johnny Hardstaff

Johnny Hardstaff:
He is the author of the provocative short films “Game History” and “The Future of Games,” included in the national film archive. He shot an experimental video for the song “Like Spinning Plates” by Radiohead.

Gift: Carl Erik Rinsch

Carl Eric Rinsch:
At age 14, he made his debut as a director at Telluride Film Festival. He worked as a photojournalist for Rolling Stone magazine. Winner of prestigious D & AD / Campaign Screen Award in the category "Best Young Director". His work was featured in the Saatchi & Saatchi New Directors' Showcase competition in Cannes. He shot commercials for BMW, Earthlink and Sprite.

Mateo's Secret: Greg Fay

Greg Fey:
Former editor of iD and The Face magazines. He shot videos for Oasis and The Streets. Contributed to the creation of commercials for Reebok, Orange, British Airways and Yellow Pages. In 2005, after the release of his short film, The Last Trip to Cardiff, signed a contract with the production company Partizan. Director of commercials for Vodaphone, The Guardian, Asda. Member of the RSA since 2008. In February 2010, he was busy shooting a comedy series for the BBC.

June and Heavenly Secret: Hi-Sim

Hi-Sim: The
pseudonym for the directorial duo of Chris Hawkes and Chun Hung Tsang. They work in the genres of feature films, as well as with computer animation. The portfolio includes advertising projects for Adidas, Stella McCartney and Bacardi. Boards named them one of the most promising directors in the industry.

A post is a compilation from various news sources.