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Mospeng-kun - a robot for BTL marketing

robot · btl · japan · Mospeng-kun

Mospeng-kun - a robot for BTL marketing

    In Japan, the type of street marketing when teens give out advertising cards or samplers of goods on the street is beautifully called tissue kubari. This type of advertising is very popular in the country of the rising sun - almost all representatives of small businesses are advertised in this way.

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    The Japanese company InterRobot Inc, specializing in informative robots and information kiosks, decided to crowd out live promoters and released a robot that got the name Mospeng-kun. The height of the robot is about 120 cm, it weighs 80 kilograms. The main skill of the robot is to find next to it a potential recipient of an advertisement and hand him a promotional card.

    The “face” of the robot and voice can be customized to fit the advertiser’s tasks. Renting a robot for 5 days costs about $ 1,100, you can buy a robot for about $ 28,000.







    Source: Zobot.ru

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