On the basis of Youtube made the world's first interactive first-person advertising
In this quest, every YouTube visitor can build a logical chain of events for himself and either go to jail or to a party.
London police launched the Drop The Weapons online campaign, which seeks to convince London youth not to carry any weapons on the streets. Because one way or another, it won’t end in good. An interactive campaign, consisting of several videos linked together in chains, invites the audience to independently choose further actions by the heroes, through whose eyes the viewer looks at what is happening.
The viewer is involved in this game with the consequences of the first video, where you need to make the first choice: to take or not to take the kitchen knife with you to the street where the hero is called friends. And this is not the only time that it will be necessary to decide in favor of or against weapons, since the situation in non-tourist quarters of London is such that there are too many weapons, both cold and firearms, on the streets. In this connection, the city authorities have launched campaigns calling for abandoning cold steel for the third year: “Carry a knife and be a laughing stock”, “Carry a knife, and it will be easier for a criminal to stab you”, “Carry a knife, and there will be consequences”.
Each option in the campaign this year entails a whole story, but the option with a knife in any case ends badly.
The campaign runs under the slogan "Choose a different ending."
Starting video (make a choice at the end):
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PS
Thanks to Semenov who made up the full "passage" of the video.
Dismantled the whole plot on the shelves.
simplo.livejournal.com/14021.html
London police launched the Drop The Weapons online campaign, which seeks to convince London youth not to carry any weapons on the streets. Because one way or another, it won’t end in good. An interactive campaign, consisting of several videos linked together in chains, invites the audience to independently choose further actions by the heroes, through whose eyes the viewer looks at what is happening.
The viewer is involved in this game with the consequences of the first video, where you need to make the first choice: to take or not to take the kitchen knife with you to the street where the hero is called friends. And this is not the only time that it will be necessary to decide in favor of or against weapons, since the situation in non-tourist quarters of London is such that there are too many weapons, both cold and firearms, on the streets. In this connection, the city authorities have launched campaigns calling for abandoning cold steel for the third year: “Carry a knife and be a laughing stock”, “Carry a knife, and it will be easier for a criminal to stab you”, “Carry a knife, and there will be consequences”.
Each option in the campaign this year entails a whole story, but the option with a knife in any case ends badly.
The campaign runs under the slogan "Choose a different ending."
Starting video (make a choice at the end):
=======
PS
Thanks to Semenov who made up the full "passage" of the video.
Dismantled the whole plot on the shelves.
simplo.livejournal.com/14021.html