June 10, 2009 at 15:20Over 1.2 billion views per day
Sources at Google reported that the daily number of video impressions on Youtube exceeded 1.2 billion. This is several times more than the estimates of Comscore, Nielsen and other independent agencies. The fact is that they use an incorrect methodology and try to take into account only the American audience. In their opinion, YouTube is releasing 5.5 billion (Nielsen) or 7 billion videos per month to a US audience.
In fact, the numbers are much higher, and the estimates of the specialists of Google itself can be trusted. It is interesting that this figure is successfully correlated with the number of Internet users in the world (it’s about the same), that is, an average of one video for each person is obtained.
YouTube has no worthy competitor in its market. If you believe the new information about the number of views, this service controls 72% of the online video market. The shares of the closest competitors do not exceed 4-5%.
In fact, the numbers are much higher, and the estimates of the specialists of Google itself can be trusted. It is interesting that this figure is successfully correlated with the number of Internet users in the world (it’s about the same), that is, an average of one video for each person is obtained.
YouTube has no worthy competitor in its market. If you believe the new information about the number of views, this service controls 72% of the online video market. The shares of the closest competitors do not exceed 4-5%.