May 28, 2009 at Internet and media
The tendency to supplant paper media by electronic ones was outlined 20 years ago. Strengthened in the late 90s and took alarming proportions in the zero.
Vasily Gatov , vice president of the Guild of Russian Publishers, writes that "American newspapers are dying in front of our eyes ... and magazines simply disappear in bundles." This has happened before, but more slowly. The economic crisis has accelerated this process. Today, only 19% of Americans aged 18 to 35 admit that they are viewing the paper press. The average age of a regular newspaper reader starts at 55. The poll conducted on Habré is not too serious, confirms the available facts - less and less are reading the paper press.
However, the problem of the disappearance of paper editions does not boil down to only changing the information medium: there was paper, but it will become a computer screen, Palm or handheld, or some kind of electronic reader . The problem is that the Internet has destroyed the established economic model that allowed publishing houses to contain large newsrooms and offices around the world.
The Internet has changed the speed of production, delivery and consumption of information. There are fewer and fewer people who will wait for the fresh morning issue of the newspaper in order to read yesterday’s news while sitting in a verdade or kitchen, without rushing, under coffee and a sandwich with jam. Today, all the operational information is being put together on the Web and it is already clear that no news agency will be able to win in terms of responsiveness in the multitude of bloggers who post messages, photos and videos from the scene before the official press representatives. At the last G20 summit, bloggers talked to politicians along with media representatives.
This trend has led many newspapers (and not only newspapers) to reduce their newsrooms and, along with them, to reduce themselves.
The rest draw caricatures:
1) Newspaper revenues are falling, staff is declining.
2) The number of sections in the newspaper is reduced, pages are cut.
3) Columnists, observers, cartoonists are fired.
4) Reportings and photos are cut, layoffs continue.
5) Daily home delivery of newspapers is reduced.
Former Time Magazine editor Walter Isaacson believesthat only the introduction of a paid access system to online versions of newspapers and magazines can save journalism. To access the content of the publication on the Internet, you will need to subscribe for a week or a month. If you don’t need access to the newspaper for a whole month, and you just want to read one or two articles, then they can be accessed using the “micropayment” system (this method is used, for example, when you buy music on iTunes). That is, you are automatically charged 10-20 cents per article. As a successful example of a newspaper charging fees for access to its materials, Isaacson cites the Wall Street Journal. In 2008, when the subscription for almost all American newspapers and magazines was reduced, the subscription to the web version of the Wall Street Journal grew by 7%.
At the same time, American confidence in paper media has declined markedly in the Internet era. Politicians have Facebook and Twitter accounts for themselves, while those that are more conservative still indulge in reading news and their own blogs, but this is not for long.
According to all the same Gatow, shrinking newspaper \ coffee market in the US is "a global review of media-mix - the globalization of this revision will carry up to us." And, apparently, he is not so wrong - not so long ago closed paper eXile, just the other day SmartMoney ( read , if you haven’t read it, there’s a very touching column by editor-in-chief Malyutin).
What's next?
upd
Amid a decline in print media revenues, analysts forecast online media revenue growth and a 58.6% increase in the online advertising market in 2009. ( nr2.ru )
upd 2
yonyonson : “It all started even earlier than 20 years ago. 1981: www.youtube.com/watch?v=5WCTn4FljUQ
And now this same San Francisco Chronicle was nearly closed. ”
Vasily Gatov , vice president of the Guild of Russian Publishers, writes that "American newspapers are dying in front of our eyes ... and magazines simply disappear in bundles." This has happened before, but more slowly. The economic crisis has accelerated this process. Today, only 19% of Americans aged 18 to 35 admit that they are viewing the paper press. The average age of a regular newspaper reader starts at 55. The poll conducted on Habré is not too serious, confirms the available facts - less and less are reading the paper press.However, the problem of the disappearance of paper editions does not boil down to only changing the information medium: there was paper, but it will become a computer screen, Palm or handheld, or some kind of electronic reader . The problem is that the Internet has destroyed the established economic model that allowed publishing houses to contain large newsrooms and offices around the world.
The Internet has changed the speed of production, delivery and consumption of information. There are fewer and fewer people who will wait for the fresh morning issue of the newspaper in order to read yesterday’s news while sitting in a verdade or kitchen, without rushing, under coffee and a sandwich with jam. Today, all the operational information is being put together on the Web and it is already clear that no news agency will be able to win in terms of responsiveness in the multitude of bloggers who post messages, photos and videos from the scene before the official press representatives. At the last G20 summit, bloggers talked to politicians along with media representatives.
This trend has led many newspapers (and not only newspapers) to reduce their newsrooms and, along with them, to reduce themselves.
The rest draw caricatures:
1) Newspaper revenues are falling, staff is declining.
2) The number of sections in the newspaper is reduced, pages are cut.
3) Columnists, observers, cartoonists are fired.
4) Reportings and photos are cut, layoffs continue.
5) Daily home delivery of newspapers is reduced.
Former Time Magazine editor Walter Isaacson believesthat only the introduction of a paid access system to online versions of newspapers and magazines can save journalism. To access the content of the publication on the Internet, you will need to subscribe for a week or a month. If you don’t need access to the newspaper for a whole month, and you just want to read one or two articles, then they can be accessed using the “micropayment” system (this method is used, for example, when you buy music on iTunes). That is, you are automatically charged 10-20 cents per article. As a successful example of a newspaper charging fees for access to its materials, Isaacson cites the Wall Street Journal. In 2008, when the subscription for almost all American newspapers and magazines was reduced, the subscription to the web version of the Wall Street Journal grew by 7%.
At the same time, American confidence in paper media has declined markedly in the Internet era. Politicians have Facebook and Twitter accounts for themselves, while those that are more conservative still indulge in reading news and their own blogs, but this is not for long.
According to all the same Gatow, shrinking newspaper \ coffee market in the US is "a global review of media-mix - the globalization of this revision will carry up to us." And, apparently, he is not so wrong - not so long ago closed paper eXile, just the other day SmartMoney ( read , if you haven’t read it, there’s a very touching column by editor-in-chief Malyutin).
What's next?
upd
Amid a decline in print media revenues, analysts forecast online media revenue growth and a 58.6% increase in the online advertising market in 2009. ( nr2.ru )
upd 2
yonyonson : “It all started even earlier than 20 years ago. 1981: www.youtube.com/watch?v=5WCTn4FljUQ
And now this same San Francisco Chronicle was nearly closed. ”