Ya-Ya.ru - Internet newspaper of free announcements

Let's analyze in order:

• "First real" - yes, this move is not intended for Habr’s audience - we skip it;
• "Internet" is a web service on the Internet;
• “Newspaper” - take a look at the interface and throw a stone at the monitor, if it is not a newspaper;
• “Free” - you are separated by two clicks from the submission of an ad that will cost you nothing;
• "Ads" - this service is only about ads , it is made only for them; we respect the ads and their authors, therefore, we provide the opportunity to highlight the ads with a frame, frame and background, a frame and a picture, raise ads in the first place or fix in the first position in the special placement.

So, at least, we justified the name.

Until Ya-Ya.ru

Dozens of identical web services operating in the classifieds business, which are a mixture of ads, chaotic banners, context. Among the competitors are successful projects (who is bigger, who is smaller): www.irr.ru , www.slando.ru , www.olx.ru , www.timne.ru , www.doska.us , www.check_huge_many_uniform_projects.ru

What does Ya-Ya.ru offer

A convenient and understandable service for searching and submitting your ads for the sale, purchase, rental, rental of anything.

A separate line offers Ya-Ya.ru note read, or coming up nepodoshedshie ad, write a note to the announcement containing, for example, the date and place of the meeting or additional terms of the deal - you decide how to use those or other possibilities. If you are registered and saved your tags, they will be available to you from any computer.

Monetization of Ya-Ya.ru

Core-business: highlighting ads

• frame;
• frame + background;
• frame + picture;
• first place transfer;
• special accommodation;
• banner ad.

Sub-business:

• display advertising: banner on the main page;
• Link at the bottom of the page from LinksPlanet.ru (similar to the announcement, but also a link);
• display advertising: end-to-end banner in sections (so far abandoned it);
• context: so far refused, but its addition is possible.

Lecture hall

Of course, it is important to identify segments of the target audience, but, in our opinion, it is much more important to determine the requirements of the target audience:

• private individuals: simple and convenient interfaces, affordable payment methods;
• legal entities: efficiency, affordable payment methods;
• legal entities (wholesale): efficiency, affordable payment methods, package offers;
• advertising agencies: commission;
• optimizers: links :)

Promotion Methods

Everything is available for free.
And for the money, of course: media, context, optimization, virus campaigns ... Does it make sense to list?

Command

The project was implemented as part of the Interneter company ( interneter.ru ). Each pixel of the site was made by own hands.

Investments

We see no reason to request a specific amount for the development of the project. We are ready to communicate with each investor and find a common language. The priority for us will be not the allocated amount, but plans for the development of the project and possible withdrawal to the international level.

Our plans

Improvements within the service:

• adding payment methods (we are looking for the most profitable way for us to add payment for services via SMS);
• display advertising development;
• adding channels for receiving ads: telephone, SMS, fax, e-mail, etc .;
• support service: telephone, email, forum, etc .;
• detailed announcement map;
• export and import of ads for webmasters;
• message archive;

Separately:

• translation of the service into English;
• binding to google.maps on a separate domain (actually creating a new service);
• revision of the project LinksPlanet.ru.

We will share how we did the project from scratch in the next article, what difficulties we encountered, how we solved them, and now ... the article is posted in an honest section :)
Thank you for your attention to the service Ya-Ya.ru . We will be very grateful for any comments and suggestions.