Spend a Million - Get an iPhone! / RMA Blog

In the photo, Oscar Hartmann, Director General of the kupiVIP project, and representatives of Red Keds Creative Agency Vitaly Bykov and Vasily Lebedev The

management of the KupiVIP shopping club announced the launch of a promotion project, supported by the investment fund Mangrove Capital Partners and the innovative and educational company RMA . KupiVIP allocated 1.2 million rubles to implement the creative ideas of the project participants. Despite the global financial crisis, the organizers and participants of the competition are full of optimism ...

During the project, the I-2 group specializing in “Management in the field of Internet technologies”Under the supervision of experts in Internet marketing, several advertising campaigns will be conducted to promote the site. The competitive moment of the competition is that to solve the problem the group will be divided into several teams, each of which will conduct its own campaign independently. After the project is completed, the effectiveness of each campaign will be evaluated.

At the beginning of the meeting, the head of the specialization briefly described the conditions of the competition, the timing of completion of its main stages and introduced the participants to the meeting. Having intrigued the audience, she did not go into details, however, leaving the description of the project details to KupiVIP.ru representatives.

KupiVIP Shopping Club was represented by its CEO Oscar Hartmann and PR Director Juliana Kaspranova. In addition, David Varokyuyer, the head of the investment fund Mangrove Capital Partners (one of the main investors of the shopping club), attended the meeting.

Juliana Kaspranova spoke about the features of the KupiVIP.ru project, which is to be promoted to listeners.

“The model of the“ shopping club ”is new for Russia, so I would like to have a clear understanding of the concept. KupiVIP is not a standard online store, it is a club that you get into at the invitation of an already registered member or by a special secret code that allows you to access the shopping club. There is, of course, the opportunity to "throw a fishing rod" yourself - write about the desire to become a member of the club directly on the site KupiVIP.ru. But in this case, those who are already in the club have the opportunity to block your candidacy for any reason. It’s important to understand that within the framework of our shopping club we are trying to create not only a place for shopping, but also a whole information space for people who follow style and fashion. ”

Oscar Hartmann, who spoke after Juliana, briefly dwelt on the history of such projects, the prospects for their development and a description of the promotion project.

“The first such project appeared in France. Now he is considered one of the most successful Internet projects. In general, in Europe and America, such communities are very common and popular. Therefore, we clearly represent the goal we are striving for. And I’m sure that after some time such shopping clubs will become a real social phenomenon in Russia, which has great potential for the development of the luxury market - the Russians are one of the largest connoisseurs of brands in the world.

Why is the shopping club model attractive? I would answer with our slogan: "exclusive brands at club prices." The collections of world famous brands at KupiVIP.ru can be purchased at significant discounts, while all the goods are genuine, as shopper club purchasers work directly with major brand suppliers. At this stage of the development of the KupiVIP.ru shopping club, it is important for us to attract as many new members as possible, and we are waiting for creative ideas from you to attract customers to the site.

For this, the group will be divided into several project teams, each of which will be allocated a budget of 200 thousand rublesto conduct an advertising campaign. The winner will be the team that will attract the largest number of registrations in two months. All members of this team will receive an iPhone, and the campaign they started will continue with a large investment. We will pay attention to the successful ideas of other teams, which will also be awarded. "

After many clarifying questions to the organizers, the group was divided into six project teams. Professionals in the field of Internet marketing - Vitaly Bykov (creative director of Red Keds Creative Agency ), Vasily Lebedev (head of the interactive department of Red Keds Creative Agency), Nikolai Mityushin (director for ABRT Venture Fund Investment), Sonya Sokolova (CEO of Soundkey.ru portal , editor-in-chief of Sounds.ru ), Ekaterina Tikhonova (head of WOM advertising agency), Tatyana Tsvetkova (marketing and PR director of Softkey ), Dmitry Stepanov (executive director of the Afisha Digital project) ) The meeting ended with a discussion within each team of the promotion campaign strategy and the next series of clarifying questions of the representative of KupiVIP.ru.

The project is running. We will follow its progress and wait for the results!