Enterprise 2.0 concept: half full or half empty?

    In recent weeks, disputes over the prospects of using Web 2.0 tools in companies and organizations (Enterprise 2.0) have intensified again. After the well-known Forrester report www.reuters.com/article/pressRelease/idUS122851+21-Apr-2008+BW20080421 , which predicted the rapid development of Enterprise 2.0 technologies until 2013 inclusive, discussions subsided , discussions began to intensify as the global economy realized the crisis, which everyone has been talking about for a long time, has already erupted.


    At the same time, the supporters and opponents of Enterprise 2.0 interpret each other in their own favor the fact of shocks in world markets. Proponents say that new economic models that will begin to triumph in a post-crisis economy will inevitably rely on modern methods of organizing businesses, which social network technology is guided by. It is necessary, they say, only to fill the second part of the half-full “glass” of Enterprise 2.0.

    Opponents, on the contrary, argue that companies and organizations will not be fat for a long time and draw a simple conclusion from this: they say that it is not soon that anyone will need a half-empty glass of Enterprise 2.0.

    More recently, two new Enterprise 2.0 reports have appeared, with which everyone interested in relevant technologies , highly recommendread:

    Building the Web 2.0 Enterprise: McRinsey of Global the Survey the Results (Building Web 2.0 Enterprise: results of a global study on MakRinsey)
    to Forrester TechRadar For the Vendor strategists: Enterprise 2.0 We do (Technical radar to Forrester: strategy for suppliers)

    So what is interesting: again the pessimists and optimists interpret the results of these reports in different ways, based on their understanding of the nature of filling the "glass".

    I have already considered some arguments of the parties in my last notes [ 1 , 2 , 3] on the topic of using social networking tools in business. Therefore, I will not repeat myself, but leave it to those who decide to get acquainted with these reports to somehow decide for themselves to fill this very “glass”: is it half full or is it still half empty?

    I, in turn, again, as in the case of my last recommendations on cloud computing, do not promise the translation of these reports, but their generalized summary, if, of course, readers have a need for this, I will try to do .

    Well, for those who first came across the concept of Enterprise 2.0 or want to get the most general idea about this technology, I refer to my notes on this issue, published in my iTechBridge blog. New links to the business social network are constantly appearing on the same information site .

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