November 19, 2008 at 14:56Bullshit customers
I often meet people about advertising. Meetings are held in different ways. Well, quantity allows you to think about highlighting quality.
Bred a couple of good recipes. This is about how to do it. For some reason, good advertising is done in different ways, but bad for the same unknown reasons - the same way.
1. As a guideline, select an advertisement for an obscure company in an unknown financial position. It should be a choice at the level of “well, well, I like the way a person talks on the phone.” Or "that's how great the globe is."
2. The design level should be “like a BMW car”. Options "like the BMW logo." Well, something like that, like that.
3. Encourage all examples of advertising people who have achieved more in your area than you. It is clear that they were just lucky to make so much money with such shitty and non-creative advertising.
4. More often use the word "not like everyone else", "creative" and "original artistic solution."
5. The best option for setting the task is “Something”. Draw something. Come up with something. Faster bring something, I want to look at creativity.
6. Graduation from art school 20 years ago allows you to confidently roll your eyes and clatter your tongue. You can smile and shake your head. After all, the sheet must be filled out completely, right?
7. Knowledge of the psychology of color, derived from glossy magazines, is the cornerstone of any advertisement.
8. Your face is the face of your business! It should be everywhere. The customer is not a fool, he works with real people. You must immediately show who you are and say hello to him!
9. These customers do everything themselves. Designers are involved only to confirm this opinion.
10. And in general, after you get tired of everything, you will draw cars in Toyota. Such plans for life.
11. The designer does not think. The designer draws. Draws, draws and draws.
12. All elements of an advertising campaign should be as different as possible. This is surprising and attracts attention.
13. Designers work on a portfolio up to 40 years. Remind them, show that you are aware of the real situation.
14. “Change the name on the business card” is an excellent opportunity to remake advertising products and brand book cheaply and quickly. Anyway, the business card is already different, right?
15. Three things in the booklet will definitely suit you: the globe, the coat of arms of Russia and the photograph of the director. 400% increase in sales guaranteed.
16. Designers usually get bored. Come, poke a finger at his monitor, help draw. Entertain the person.
17. Designers work on batteries. Do not be shy, call him at three nights from the bath "How is our booklet."
18. The tagline without rhyme is shit. How inanimate.
19. Logic in accounting. Sales are in sales. In advertising - creativity and emotional lift. Do not think about anything, give all yourself to secret desires.
20. Photography, copywriting, corporate identity - for suckers. A real advertiser will make candy without all this.
21. The booklet is needed in order to distribute and forget. In general, we will all give out and forget. Hooley, mastered the advertising budget, and will.
22. Your child is definitely better at drawing.
23. A corporate website for a shoe store is normal.
Drink kefir for the night, be happy.
Bred a couple of good recipes. This is about how to do it. For some reason, good advertising is done in different ways, but bad for the same unknown reasons - the same way.
1. As a guideline, select an advertisement for an obscure company in an unknown financial position. It should be a choice at the level of “well, well, I like the way a person talks on the phone.” Or "that's how great the globe is."
2. The design level should be “like a BMW car”. Options "like the BMW logo." Well, something like that, like that.
3. Encourage all examples of advertising people who have achieved more in your area than you. It is clear that they were just lucky to make so much money with such shitty and non-creative advertising.
4. More often use the word "not like everyone else", "creative" and "original artistic solution."
5. The best option for setting the task is “Something”. Draw something. Come up with something. Faster bring something, I want to look at creativity.
6. Graduation from art school 20 years ago allows you to confidently roll your eyes and clatter your tongue. You can smile and shake your head. After all, the sheet must be filled out completely, right?
7. Knowledge of the psychology of color, derived from glossy magazines, is the cornerstone of any advertisement.
8. Your face is the face of your business! It should be everywhere. The customer is not a fool, he works with real people. You must immediately show who you are and say hello to him!
9. These customers do everything themselves. Designers are involved only to confirm this opinion.
10. And in general, after you get tired of everything, you will draw cars in Toyota. Such plans for life.
11. The designer does not think. The designer draws. Draws, draws and draws.
12. All elements of an advertising campaign should be as different as possible. This is surprising and attracts attention.
13. Designers work on a portfolio up to 40 years. Remind them, show that you are aware of the real situation.
14. “Change the name on the business card” is an excellent opportunity to remake advertising products and brand book cheaply and quickly. Anyway, the business card is already different, right?
15. Three things in the booklet will definitely suit you: the globe, the coat of arms of Russia and the photograph of the director. 400% increase in sales guaranteed.
16. Designers usually get bored. Come, poke a finger at his monitor, help draw. Entertain the person.
17. Designers work on batteries. Do not be shy, call him at three nights from the bath "How is our booklet."
18. The tagline without rhyme is shit. How inanimate.
19. Logic in accounting. Sales are in sales. In advertising - creativity and emotional lift. Do not think about anything, give all yourself to secret desires.
20. Photography, copywriting, corporate identity - for suckers. A real advertiser will make candy without all this.
21. The booklet is needed in order to distribute and forget. In general, we will all give out and forget. Hooley, mastered the advertising budget, and will.
22. Your child is definitely better at drawing.
23. A corporate website for a shoe store is normal.
Drink kefir for the night, be happy.