Your life in 15 minutes

    I read the friendly banter of the habrasociety over a girl who makes websites in 15 minutes at Metrograd , for a while I kept myself in control, and then could not restrain myself.

    Let’s consider not a specific girl at a particular counter, but the phenomenon of sites “in 15 minutes”, “for 1000 rubles,” etc. in principle, from the point of view of the life cycle of systems and your - yes, specifically your - life.

    Any system goes through 3 life stages. Moreover, it does not matter what kind of system it is: the growth of bacteria in a cup with broth, the development of aircraft building or the life of an ordinary person - the stages are essentially the same, and differ only in details.

    Let's look at them on the example of the market of "website development":

    1. Formation.At this stage, site builders are only groping their way. No standards - continuous creativity. Each product (site) is not like the others. Often there is an incompatibility of “parts and assemblies” of one product with others. Each new project starts from scratch, there is no talk of using standard blocks and tools.

    There are few sites, only a few can do them. There are also very few users who visit sites. Money for sites is often not paid - they are made by enthusiasts to satisfy personal ambitions.

    But gradually, there are more sites, the market is being determined with basic standards, the number of Internet users is growing, and the number of site builders is being pulled up behind it.

    2. Development. Often this stage is divided into 2 sub-stages - the first and second part.

    The first part of the second stage:
    The market is growing, the number of orders is growing. This pushes site builders to standardize what they do - flush hedgehog every time, it’s easier to make standard blocks once in a high-quality way, which in the future can be used in new projects with minor changes.

    Labor productivity is increasing. At this stage, leaders begin to stand out - those who, earlier than others, were able to rebuild handicraft production into a small manufactory.

    The second part of the second stage:
    The market is growing significantly. Well-known (and simply high-quality) manufacturers are torn by orders. They are fenced off from this by high and ultra-high prices for their products. One of the clients overcomes this qualification - and receives a site for 50-100 kilobax. Someone falls off - and becomes the prey of small and medium-sized studios, which by that time have also switched to standard CMS of their own or third-party production and, in fact, offer standard solutions to customers, pulling on them (sometimes still unique) design.

    At the same time, there are no revolutionary new technologies - there is a familiar set of tools, interface elements and expectations on the part of the user, on the basis of which twin sites appear, and the site for 1k bucks differs from the site for 10k mainly in the studio’s ability to present itself.

    Those who have not switched to standard development tools quietly decay, go into the deep niches of specialized sites, or ... begin a new cycle of a new system in a completely new field.

    3. Stagnation, stagnation.
    The market stops growing. Outwardly, it’s still very good - they order sites, large studios still differ in mega tariffs, there is food for small and medium-sized market participants. But prices are steadily falling - this is the fruit of fierce competition, when the studios really have nothing to stand out on the standard solutions market, except for the price. At the same time, the cost of producing the site (mainly due to the RFP) is steadily growing - which means that the meaning of doing this activity is lost.

    Prudent do not wait for the 3rd stage, but, starting from the second part of the second stage, they start a new area of ​​activity, using the accumulated resources: financial, personnel, etc. Where to go, each determines for himself. But in fact, we see that the bulk goes to the CEO and the creation of traffic-generating projects "for themselves."

    The third stage may drag on for a long time, but in the end the market, in the form that everyone is used to, is inevitable death.

    So where is the blonde's place at this celebration of life? This is a very important point.

    The appearance of spam about a site for 1000 rubles and blondes at the stands, making sites in 15 minutes, is precisely a clear sign of the transition of the market to stage 3. This transition does not occur "at the click of a finger", it takes more than one month - but it does occur.

    Megastandardization and hyper-cheapness are indicators of a mature market where only those who become even more consumer-friendly, easier and more affordable can really earn.

    Are you surprised by a blonde doing websites in 15 minutes and 100 bucks? Wait for "sites for your family for free, in 5 minutes, in each pack of Galina Blanca."

    You do not want or do not know how to work in the market where site-building McDonalds rule? Get out of here.

    And one more thing: here we are laughing together at a blonde - and let's laugh at her owners, who, for example, have 20 such points, each of which sculpts 5 sites a day. At the same time, the salary of a blonde is not at all a salary for a programmer or designer. The lazy person will easily calculate the earnings of such a “McDonald's” for a month, even taking into account the cost of renting in a shopping center.

    Soul protests against the dominance of the dough and the decay of the true art of creating real sites? How long have you been in a good restaurant where true masters of their craft prepare masterpieces of culinary art?

    And when did you buy a pie at the entrance?

    That's it. And it is naive to expect that consumers of your products - sites - will behave differently, and not like you, in relation to restaurants and pies.

    The purpose of this topic is not to protect blondes and site-building consumer goods. Everything is much deeper. The people on Habré are mostly young. Theories of system development are not taught at school and at the institute, and the majority of habitants do not have experience in analyzing the environment from this point of view. But you must learn this, at least for those who want to roll the world, and not run alongside it.

    Looking at a particularity - learn to see in it a part of the whole. Find yourself in relation to this whole - because your life is determined by the same laws of the development of systems, and you have a lot to do while you are at the beginning of the second stage.

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