Yahoo Big Shake

Original author: Elise Ackerman
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The company Yahoo! announced a significant reorganization, thus responding to critics who over the past months have questioned the ability of the search giant to compete with other Internet companies.

A press release sent out late tonight said that two senior executives were leaving the company and the other two were taking on additional responsibilities at a time when an Internet business pioneer was trying to regain its former influence and flexibility.

Terry Semel, Executive Director, says: “The growth and rapid development of the Internet does not stop, and we are reorganizing to lead this process.” According to him, three main divisions will be allocated in Yahoo, which will deal respectively with visitors, technologies and the advertising business.

“We plan that the growth and increase in profitability will be based on a deep understanding of our audience, which will be used to create a fully functional advertising network” - these are the words of Simela.

According to the press release, COO Dan Rosenweig (Dan Rosensweig) will resign in March 2007. Former ABC television company manager Lloyd Braun, who has led Yahoo Media for the past 2 years, is leaving the company right now.

Brown issued a statement recalling interactive video projects launched during his tenure at Yahoo: The 9 , Live Sets, and Talent Show . “More will appear in the coming months. I am proud to have led a team of exceptional professionals and wish Yahoo! the greatest possible success in the future, ”the statement said.

Yahoo's CFO, Sue Decker, will lead the advertising division. The goal of the division is to help advertisers find interested consumers on the Internet. Yahoo reports that Decker will continue to act as CFO until she is looking for a replacement.

Technical Director Farzad Nazem will lead the technology division while continuing to meet the company's internal needs. In particular, he will be required to speed up the development of the long-awaited next-generation advertising system.

According to analysts, one of the main reasons for the troubles at Yahoo is the inability to launch an advertising system that would automatically place the most profitable ads on the company's resources.

Over the past year, Yahoo’s financial performance has repeatedly disappointed investors, resulting in a 35% drop in the company's stock price.

A little earlier, Wenda Harris Millard, sales director, tried to convince investors at a conference in New York that Yahoo’s advertising business continued to grow “in every direction.”

Millard said Yahoo plans to use individually targeted advertising to reach a wider audience around the world and as a basis for revenue growth. Last month, Yahoo announced a long-term partnership in Internet search and advertising with more than 150 US daily newspapers.

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