The principles of "unobtrusive" advertising

    Immediately I want to make a reservation about what will be discussed in this article. I am going to present my ideas about how to organize the placement of advertisements on web pages in order to give website visitors a minimum of inconvenience. Since most of the conclusions will follow from the analysis of the techniques of “unobtrusive” JavaScript, the article is entitled in this way. I am not going to analyze in which cases users see banners better, in which their clickability is higher, and when banners reach their target audience. I’ll just talk about client optimization of the use of advertising on sites.

    As has been demonstrated in studies of this and previous years, used on most of the delays in loading the pages from a standard user account for advertising, plug-in, mainly through JavaScript (the average web page size has tripled since 2003 and the price of banner advertising for client productivity ). Next, I want to consider the main types of use of advertising on sites and suggest ways (for the most part that have been tested in practice) to disperse its download.

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