Steve Ballmer Battery

    The ReMIX conference , or Microsoft's product promotion, began a long 200-person line-up for headsets for simultaneous translation. Not surprisingly, her main guest - Steve Ballmer (who does not know - this is the president of Microsoft) - is English-speaking.

    What did Microsoft want from the audience?

    1. Taste the Vinduz Internet server (through free familiarization of course) and hosting studenthost.ru, which redirects to www.microsoft.com/eng/student with a b / w photo of a very famous botanist. It’s worth a visit just for the sake of this photo. Recommend.

    2. Use php under IIS, use Windows PowerShell, in which familiar Unix commands are built in.

    3. To use SilverLight.

    4. Prepare the brain for IE8 invasion.



    - IE8 will be beautiful. For example, in the address bar the host is highlighted, and, say, a long URL is shaded.
    - Web slices. You can subscribe to frequently updated snippets of a web page. RSS is resting.
    - Selecting a fragment and viewing through the popup menu: address on the map, spelling, prices of goods, translation (such a module for FF, however, has long been there).
    - If the web page detects that when the form is submitted, the connection to the Internet disappears, then the form is saved.

    That's all. And of course, this was packed into an excellently rehearsed and rehearsed show of developers, with frequent changes in the roles of speakers, with competent jokes, with videos, with bugs, with hacking windows through a calculator, “scripting” of “War and Peace” by Tolstoy and discussions about the French language . All this reminded me of a well-posed student comedy.

    However, the skit eclipsed the business heavyweight and outstanding showman Ballmer. His fiery speech for exactly 10 minutes (second per second, I noticed) can be conveyed with one quote: “Microsoft makes a lot of useful software, but everyone knows that the software has changed (will change?) The world.” Although what he said was not important, i.e. this is already known to all. The main thing is its inexhaustible incendiary, its inexhaustible battery.

    Further, Anton Nosik interviewed Ballmer. Monotonously, as in the scenario, first on a crumpled piece of paper, then “questions from the Internet”. Ballmer answered. The mask of a permanent smile did not leave his face. 1 time in 2 minutes, obeying the image maker’s voice in the earpiece, straightened short trousers and yanked socks. And so all 30 minutes, no more, no less. And no questions from the audience.

    What was interesting in the interview? Perhaps this is only ...

    AN: 80% of the software used in the Russian Federation is pirated. Officially, this is 17%. Real estimates suggest that the percentage is even higher than 80%. What do you think is the real percentage, and what are your plans for this?
    SB: We believe that piracy in Russia reaches 25% of the total turnover. We believe that there should be no piracy in the public and educational sectors, big business, and a little in small business. And in general, there should be as little piracy as possible (laughter).

    AN: People don’t like that they have to pay for what schools get for free. There are many free software programs for schools and educational institutions. Do you think this will help to remove the problem of piracy into the background?
    SB: We believe that the comprehensive measures that we take help to reduce this phenomenon, because people will not steal what they can get for free.
    AN: That is, people will not steal what they can get for free? But this leads to a decrease in your profit by some $ 50 billion ...
    SB: We are conducting research on these issues, these measures will develop our customers to a new level, allow them to achieve more - and, accordingly, pay us more, covering these losses 50 billion.

    AN: Question about OpenSource. Is this reality or are you just trying to interest and attract attention in this way?
    SB: Many Microsoft products are now open source. Sometimes people think that OpenSource products are free, but we say NO (Ballmer made an incredible emphasis on this word - approx.), It is not. There was a question about why we should not open all the products, and our answer was NO, because this violates the security of, for example, government agencies that use products. Naturally, we will not open the code of all our products, because this will affect security.

    AN: I know that many people use XP because they complain about Vista. What about whist? What about xp distribution? Perhaps stopping the release of XP will put them in a bad situation. How long will you maintain xp?
    SB: We continue to sell Vista at a discount and upgrade for less. This applies to the home edition, where people are not so knowledgeable about the computer device and among people not familiar with XP. On the market, a lot of cars are already sold with Vista, also a lot with XP. Until the end of this year, we expect that people will understand and understand the benefits that Vista provides in terms of productivity and ease of use.

    AN: What, in your opinion, will be web 3.0?
    SB: Web 3.0 will solve two problems: 1. the user will modify the application to fit his needs. 2. Future applications should be combined into a system, and communicate with each other, regardless of whether you have Vista or os / 2.

    AN: How do you like your character in the movie "Silicon Valley Pirates"?
    SB: I liked him (laughter, applause).

    AN: Microsoft product interfaces - will they be better in the future? What will they look like?
    SB: They will expand your capabilities in a variety of ways. For example, you can easily operate on such things as video, sound and more ... (blah blah about a friendly environment for inexperienced users, and the usual crap that has been hanging on Microsoft.com for a long time).

    AN: What was the most difficult task Microsoft has had in the last 5 years, and what is most important for implementation in the next 5 years?
    SB: 20 ​​years ago, this disaster began with security, turnover and other things, and everything was important. In the next 5 years we are going to search.

    AN: How is your work day organized?
    SB: Usually the day starts at 7:30 and ends at midnight. I ride a bicycle, and around the office too. I don’t have an assistant, I can handle everything myself, and I also read soap.

    AN: What about spam?
    SB: Yes, a lot of letters are written by computers, and I like to receive letters from living people, with real offers and wishes. But even if I read almost everything, I am not able to answer all the letters. Some people just write to me “write to me!” (Laughter)

    PS When everyone was dispersing, backstage I heard: “Yes, like a battery, there is a lot of energy, but ...”, “And what they told me, from what I didn’t know before? ”

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