April 19, 2008 at 14:32So Apple penetrates the consciousness of innocent earthlings
Over a year ago, I attended a conference organized by Identity magazine , HiBrand 2007 .
Many impressions were left after attending this event. I recommend everyone to try to get to this event. For me, this conference was the most useful and interesting for the whole last year. I can’t even imagine how much it took to staff specialists of this level.
But, of course, the point is not HiBrand, but some examples of companies searching for their visual expression, which were demonstrated by the speakers. The Lufthansa movie, which was shown by representatives of MetaDesign, struck me in my memory(but I'm not sure if it was MetaDesign). It was very cool. It seemed to me that I was in a semi-hypnotic state. The magnificent harmony of the visuals and musical accompaniment. Then I had two thoughts: “This is very cool!” And “We will never reach such a level!”
It seems to me, and for many, this will not be a discovery that the success of many Western design works lies in the exact correspondence of these works to the emotional background of the target audience.
They do not just aim at feelings and sensations, bypassing intellectual barriers. They make it very talented!
I think that something similar can be said about Western music and cinema. However, this is another topic ...
Back to Apple.
This company has long been demonstrating a subtle insight into the question of matching its positioning with the feelings and expectations of its customers. Evidence of this correspondence can be seen (and felt) in all of Apple’s ad campaigns. Such a strategy makes their attempts to communicate with customers highly effective. For example, designers working for Apple clearly do outdoor advertising with a goal of introducing people passing by into a trance ...
There are a lot of photos under the cut ...
via AD28.ru
Many impressions were left after attending this event. I recommend everyone to try to get to this event. For me, this conference was the most useful and interesting for the whole last year. I can’t even imagine how much it took to staff specialists of this level.
But, of course, the point is not HiBrand, but some examples of companies searching for their visual expression, which were demonstrated by the speakers. The Lufthansa movie, which was shown by representatives of MetaDesign, struck me in my memory(but I'm not sure if it was MetaDesign). It was very cool. It seemed to me that I was in a semi-hypnotic state. The magnificent harmony of the visuals and musical accompaniment. Then I had two thoughts: “This is very cool!” And “We will never reach such a level!”
It seems to me, and for many, this will not be a discovery that the success of many Western design works lies in the exact correspondence of these works to the emotional background of the target audience.
They do not just aim at feelings and sensations, bypassing intellectual barriers. They make it very talented!
I think that something similar can be said about Western music and cinema. However, this is another topic ...
Back to Apple.
This company has long been demonstrating a subtle insight into the question of matching its positioning with the feelings and expectations of its customers. Evidence of this correspondence can be seen (and felt) in all of Apple’s ad campaigns. Such a strategy makes their attempts to communicate with customers highly effective. For example, designers working for Apple clearly do outdoor advertising with a goal of introducing people passing by into a trance ...
There are a lot of photos under the cut ...
via AD28.ru