April 18, 2008 at 17:34Google changed the algorithm 450 times last year
It's no secret that Google has a special team that monitors the quality of search results and periodically changes the ranking algorithm. These updates can affect a large number of sites or only a small part of them.
But few people imagined how routine the updates of ranking algorithms on Google became routine, so the mention of this fact in a recent interview with Udi Manber is quite curious.
Udi Manber is a search guru who currently holds the position of vice president of Google and is responsible for the quality of the search. Over the past year, specialists from his department have changed the algorithm for scaling about 450 times, that is, about two times every working day. Although it is forbidden to directly edit search results manually, you can always find such a setting so that the results change as needed: for example, so that a site from position No. 4 in the search results moves to position No. 1, says Udi Manber. Naturally, everything is done solely for the sake of increasing relevance, and not on the basis of any selfish motives .
Most of the changes in the algorithm are aimed at combating the so-called "search engine optimizers", which are trying to increase their site’s position in search results for free using undocumented specifications of the Google algorithm. This violates the normal order of things when websites should be created primarily for people, not for search engines, and businessmen must pay for advertising.
But few people imagined how routine the updates of ranking algorithms on Google became routine, so the mention of this fact in a recent interview with Udi Manber is quite curious.
Udi Manber is a search guru who currently holds the position of vice president of Google and is responsible for the quality of the search. Over the past year, specialists from his department have changed the algorithm for scaling about 450 times, that is, about two times every working day. Although it is forbidden to directly edit search results manually, you can always find such a setting so that the results change as needed: for example, so that a site from position No. 4 in the search results moves to position No. 1, says Udi Manber. Naturally, everything is done solely for the sake of increasing relevance, and not on the basis of any selfish motives .
Most of the changes in the algorithm are aimed at combating the so-called "search engine optimizers", which are trying to increase their site’s position in search results for free using undocumented specifications of the Google algorithm. This violates the normal order of things when websites should be created primarily for people, not for search engines, and businessmen must pay for advertising.