March 13, 2008 at 12:14How to create a successful online startup. TechCrunch Version
Arrington's friend’s article on how to create successful online startups is published today at Techranche. 25 recommendations. They’ll peck on this site, but I recommend reading and thinking. I commented a bit to bring it closer to our conditions. It is interesting that the author does not recommend going to Russia. The original is here . Fiction is interesting and interesting. Here is the translation.
1. Creating a startup think globally. (In the original, it’s not a startup, but business - our startups almost always forget about the business model.)
2. Move to Silicon Valley. (I would say not in the Valley, but in the technology cluster, there are several of them in the world, and incubators in Russia begin to appear - these are exactly the place where you need to move)
3. Create an original product, new and different from others (it’s fashionable for us to make remakes of Western, but successful projects that first entered the local market)
4. Do not create a copy, except when you know who you are selling the project
5. Try to attract money from world famous venture capitalists (we can have local visas with good track
records ) 6. Hire people of different nationalities (this does not work for us, but in the states it is a good strategy, having an Indian, Chinese and Russian in a startup, can get crystal points ation of users in the local national community. For viral marketing is that it is necessary)
7. Register domain in key countries where you will develop a startup
8. Protect your brand worldwide
9. Build a multilingual platform immediately
10. Try to start immediately in many countries (this is also important for us, we now see distortions in social networks by geography, we will not point fingers, but there are “St. Petersburg” and “Moscow” networks)
11. When
When planning a startup, attract people from the community who will give an understanding of this market 12. When creating multilingual sites, give users the opportunity to translate the content themselves
13. Bear in mind that translating into a language does not provide adaptation for the country (cultural difference)
14. Do not think that England eu s the whole of Europe (relevant for Americans)
15. Be attentive to the costs
16. Never divided the project 50 by 50. (ours already faced with the fact that the project should have a leader who has the authority to make decisions)
17. Make strategic partnerships with large local players
18. Do not hope that big players will Anything to do for your project.
19. Create a program for sales in other countries
20. Press local copies
21. If you can’t push, buy
22. Be very pragmatic
23. Be careful when expanding to Asia
24. And Russia
25. All this is true only for Internet startups
1. Creating a startup think globally. (In the original, it’s not a startup, but business - our startups almost always forget about the business model.)
2. Move to Silicon Valley. (I would say not in the Valley, but in the technology cluster, there are several of them in the world, and incubators in Russia begin to appear - these are exactly the place where you need to move)
3. Create an original product, new and different from others (it’s fashionable for us to make remakes of Western, but successful projects that first entered the local market)
4. Do not create a copy, except when you know who you are selling the project
5. Try to attract money from world famous venture capitalists (we can have local visas with good track
records ) 6. Hire people of different nationalities (this does not work for us, but in the states it is a good strategy, having an Indian, Chinese and Russian in a startup, can get crystal points ation of users in the local national community. For viral marketing is that it is necessary)
7. Register domain in key countries where you will develop a startup
8. Protect your brand worldwide
9. Build a multilingual platform immediately
10. Try to start immediately in many countries (this is also important for us, we now see distortions in social networks by geography, we will not point fingers, but there are “St. Petersburg” and “Moscow” networks)
11. When
When planning a startup, attract people from the community who will give an understanding of this market 12. When creating multilingual sites, give users the opportunity to translate the content themselves
13. Bear in mind that translating into a language does not provide adaptation for the country (cultural difference)
14. Do not think that England eu s the whole of Europe (relevant for Americans)
15. Be attentive to the costs
16. Never divided the project 50 by 50. (ours already faced with the fact that the project should have a leader who has the authority to make decisions)
17. Make strategic partnerships with large local players
18. Do not hope that big players will Anything to do for your project.
19. Create a program for sales in other countries
20. Press local copies
21. If you can’t push, buy
22. Be very pragmatic
23. Be careful when expanding to Asia
24. And Russia
25. All this is true only for Internet startups