marketing? viral?

Что это вообще такое?
Как всем этим пользоваться?
О другой логике рекламы?

Recently, the effectiveness of regular advertising has been decreasing all the time, people are paying less and less attention to traditional advertising. Moreover, traditional advertising is a general annoyance. Still would! Who will like that while watching your favorite program, you get some kind of product thrown in, or annoying pop-ups pop up on the net?



That is why the need for new ways to promote goods is growing. One of the most common and popular types today is viral marketing . Viral marketing- this is the promotion of a product or service in which information is disseminated by the consumers themselves through recommendations (the so-called word of mouth). The main medium for the spread of marketing viruses is the Internet, since it is in it that the exchange of multimedia information is most easily carried out. “Infected” users send each other links to original videos, texts and other viral information, thus advertising is associated with entertainment, and not with the imposition of an advertising message.

In the modern sense, viral marketing was first used in Hotmail. Hotmail provided everyone with free mail. At the end of all letters sent by customers was the signature: "Get your free email at Hotmail.com." This message brought the company a huge number of new users.

Advantages of viral marketing:
1. Cost-effective. The cost of a viral campaign is several times less than the cost of any other advertising campaign.
2. Forms the attitude of consumers. If people forward an advertising message, or a link to it, then this affects their area of ​​interest.
3. Not specified in law. Free from censorship.
4. A long period of vital activity of viral advertising.
5. Art. Many examples of viral advertising can be safely attributed to art.

You can learn more about creating a viral message, properly launching it on the network, about types of viral advertising, such as Pass-along, Incentivised viral, Undercover, Buzz, and much, much more at the next meeting held by Business Style Club . RU »dedicated to Viral Marketing .
Presentations will be made mandrick Roman Mandrik (CEO of Internet-laboratory "XAN" ) and playbook Anton Popov (development director of the agency "rare stamp" ).

The meeting will be held on December 14 at 18:30 at the address Moscow, st. Vorontsovo pole, d.5A, small hall of the Pokrovka shopping center.
Directions

In connection with the access regime in the building of the HSE, you must register: blog.styleru.net/register

Questions about the meeting, as well as any other questions are welcome ;-)