October 22, 2007 at 16:37Behavioral technology in the RLE network.
The RLE advertising network offers commercial advertisers a new unique opportunity to search for the target audience - the use of one of the behavioral technologies, search targeting.
Search targeting allows you to show ads to people who have requested information from search engines that match the theme of the advertised business or web project. This approach ensures maximum effectiveness of advertising contact and minimizes the cost of attracted visitors.
For example, car dealership owners can focus the campaign on those people who used car brands and other words that define automotive topics in their search queries. If a user turned to a search engine with requests “Nissan Note on credit”, “Buy a Teana” or “Nissan price” within 24 hours, then he just needs to show a banner of a car dealership selling Nissan cars! This is exactly what search targeting can do.
The advertiser can use their own set of queries or use ready-made packages of search words. Currently, packages for car brands and their classes (A, B, C, D, E, F) have been formed.
Advertisers can run a test-free car-related campaign using search targeting.
Search targeting allows you to show ads to people who have requested information from search engines that match the theme of the advertised business or web project. This approach ensures maximum effectiveness of advertising contact and minimizes the cost of attracted visitors.
For example, car dealership owners can focus the campaign on those people who used car brands and other words that define automotive topics in their search queries. If a user turned to a search engine with requests “Nissan Note on credit”, “Buy a Teana” or “Nissan price” within 24 hours, then he just needs to show a banner of a car dealership selling Nissan cars! This is exactly what search targeting can do.
The advertiser can use their own set of queries or use ready-made packages of search words. Currently, packages for car brands and their classes (A, B, C, D, E, F) have been formed.
Advertisers can run a test-free car-related campaign using search targeting.