Japanese market blackens from plane to eggs
Black days have come to the Japanese market. No, not “Black Tuesdays” - we spit on the Japanese over the left shoulder. No drama and hidden meanings: Japanese products really get that color. Why? Because black is solid, clean, and now also fashionable. What exactly becomes black in Japan? Do not believe it - almost everything.
Let's start with the black cotton swabs. It would seem that sticks for cleaning the ears - this is such a trifle, which is not worth paying attention to. But it is hardly worth it to stumble upon this black product, as it immediately attracts attention. Especially if you are Japanese, but more on that later.
When this product, invented and manufactured by Heiwa Medic, appeared in stores in Japan a couple of years ago, various media and ordinary bloggers immediately considered it necessary to report it. Of course, the novelty then attracted attention. After all, these sticks are usually white. Sometimes there are different colors, but black is the first time.
On black cotton, moreover, pollution due to contrast is noticeable no less than on white. Not to mention the fact that the black color of the inhabitants of the Land of the Rising Sun is associated with purity, and therefore with a set of other virtues arising from this virtue.
And now they started talking about these black wands again. The reason for this is not only in the new marketing moves that the company began to do again, but also in some trends in the Japanese market affecting a wide variety of products.
Actually, we are talking about a steady increase in the popularity of color goods in Japan - this is the word "black" in Japanese (if you are interested, then the Japanese use this hieroglyph for it - you will often see it on packages with the same sticks and different others black goods).
By the way, the aforementioned company is not alone in its desire to literally denigrate its hygiene products. So, let's say, Jacks began to produce toothbrushes that are made of black plastic; and their bristles are also almost black.
It was not without progressive innovations: these bristles are made with the addition of some special ceramics with platinum, combating plaque and other dental monsters from advertising. Moreover, as reported, the innovation is so effective that it even allows you to forget about toothpaste and do without it at all.
However, the owner of such a delicious device without pasta can not do. And the point here is not at all that the paste will contrast with the black brush, casting mandatory reflections on the harmony of yin and yang and other aesthetic troubles. A suitable paste will not contrast, because, as you guessed, it is also “found” in Japanese stores in black “format”.
This is all, of course, understandable: solidity, purity, accuracy. For the sake of all this, someone is ready to challenge their fears and brush their teeth with such brushes and stick these sticks into their ears. But black toothpaste ...
No, the Japanese have a completely different mindset - well, not at all the same as in the West. After all, such a paste, which is produced by the Japanese company Three-Hills, is in demand.
But let's talk about something more pleasant. About food, for example.
According to legend, since ancient times, the secret of Japanese cuisine ... Damn, and everything is black!
A cutting board, of course, is very good if it is made of ceramic material. Ceramics do not really rot and do not rust very much, and they do not absorb odors, they are easy to wash, and they don’t give a damn about bacteria. Still very good if she bends. It is unclear what is good, and what kind of ceramics was used for this, but in general - it's great. However, this board is also black.
The Japanese company OTOKOMAE TOFUTEN produces tofu - bean curd, which is made from soy milk. It would seem that he cannot be black at all. It is actually not black, but some beans of black color are added to one of the varieties of such cottage cheese, so this product can also be added to the list of blacks - as a first approximation ...
A normal person will not push salt into bamboo stems, and then fry them on charcoal. But that’s a normal European person. A normal Japanese will be and how it will be - especially if he works at Gensen Ginmi, which, among other products, makes such a strange salt. They say this salt is delicious. But this is not so important: the main thing is that it is black.
What will we salt? Of course, eggs! What kind of eggs? Naturally black!
What kind of bird in Japan is flying black eggs - you don’t know? We don’t know either, but we do know that Japanese businessmen in the Owakudani Valley boil eggs of ordinary birds (most likely chicken) in hot sulfur springs. As a result of some chemical reactions that occur during cooking, the shell turns black. And this is awesome!
No, you just imagine what kind of a sensation you will make if you take out a black egg from the pocket of your black jacket and start to eat it up with appetite! This will have a particularly powerful effect on others if you do this on board a Star Flyer passenger plane.
Since March 2006, Star Flyer has operated between two Japanese cities - Tokyo and Kitakyushu. Of course, you already understood that we started talking about him for a reason. Yes Yes Yes. It is really black outside - mainly (his picture is in the very first illustration).
And inside it, by the way, is also clean and solid. We wanted to say black. Not completely, however, black - only the floor and seats, sheathed in leather, but still.
The main role for this color is given not only in the salon. Star Flyer even has matching color paper. That's where it is, civilization!
On this optimistic note, we end our report on the black, but by no means pessimistic, trend of the Japanese market.