Air or Air?

    Recently, comrade Abuser Abuser wrote about the opening of the site " www.nevozduh.ru ", made in the underground style. As expected, after a while the GorVozdukh service opened a “white” website www.vozduh.ru , which offers a solution to the problems with the environment and dirty air, voiced on the “gloomy” website.

    Also, the GorVozdukh service launched a viral video telling about the difficult fate of men dressed up in gas masks. Exit LJ users that day found a still image (danger!) , Invisible in normal viewing mode, and also discuss whether the strange font in the video is also a method to attract attention.




    As some habrayuzers suggested in the comments of the previous topic, the GorVozdukh service is an advertising strategy for promoting Panasonic air conditioners in Russia. My attention was drawn to an interesting format for implementing the concept on the Internet - the creation of two sites that are opposite in emotional coloring (on both sites there are also two Flash games), one of which is teaser; - Well, the other tricks, too. I would like to discuss how far the habrayuzers consider the conducted campaign interesting / effective for promoting goods of this kind? =)




    Also popular now: