There is everything

Recently, more and more often they answer the question about the website address: “Type in the search engine {Company name, keyword} and go to our website”.
This occurs both in personal conversations and in broadcasts on radio / TV, where long names are poorly perceived by ear, but names and keywords are well remembered.

On the one hand, this means that search engines have learned how to deal with search spam at least somehow, on the other hand, the professional level of the sites themselves is growing, the content and structure are being optimized for search engines (and, to some extent, for the user) .

On the third hand, we can safely say that the era of search engines has come. Examples on the surface - Google and Yandex are consistently woven into all levels of (Internet) activity, and the search as such ceases to be a separate operation: folksonomy, collective ranking, search from the URL line - these are the mechanisms that allow you to find what you need . Not to mention contextual advertising in all its manifestations.

However, with all my sympathy for Yandex, I have to admit that Google is looking , nevertheless, better .