Mail.Ru sells advertising abroad

The German company United Internet Media AG , a member of the AD Europe alliance (owns the media and advertising network AD Europe Global), joined the sale of advertising on Mail.Ru. This cooperation opens access to the Russian portal to advertisers from more than 60 countries of the world. Sony Photo campaign has already been conducted on Photo Mail.Ru with an advertisement for a new camera model. On the Poster Mail.Ru , he bought Walt Disney Animation Squares to advertise the cartoon “Visit the Robinsons”. “The global manufacturer was satisfied with the results of the campaign, and in the near future the film“ Pirates of the Caribbean: At World’s End ”will be advertised on Mail.Ru,” the press service of Mail.Ru.

Developing new markets, the AD Europe alliance implements a partnership strategy with large regional portals. “It should be noted that advertising on Internet sites in Eastern Europe brings real profit to Western European advertisers,” said Mattrias Ulrich, CEO of Internet Media AG. - With Mail.Ru ... we can offer our customers the opportunity to plan and order global advertising campaigns centrally, in one place, and at the same time their campaigns will be carried out taking into account regional characteristics and requirements of a particular country. German and international partners of the agency will be able to use this offer to expand their presence in the Eastern European market. ”

AD Europe is a network alliance consisting of United Internet Media, France Telecom Orange and Wind LIBERO, concluded in December 2003 to create the leading pan-European Internet media network. Initially, the alliance network was represented in the six largest European Internet markets - in Germany, the UK, France, Italy, Spain and the Netherlands. It was soon expanded by establishing partnerships with portals of other European countries. Currently, AD Europe extends to approximately 25 European countries and has a combined audience of 130 million Internet users per month.