March 21, 2007 at Google likely to acquire Spot Runner
Rumor has it that Google is about to acquire Spot Runner , a company that automates the creation and purchase of television commercials.
According to Henry Blodget , a former Merrill Lynch analyst, if Google doesn’t make the deal, then Microsoft and Yahoo, who also need Spot Runner to enter a new market, will not be long in coming.
Blodget also noted that a new purchase, if, of course, takes place, would be a much more profitable acquisition than dMarc. The latter was engaged in the automatic placement of advertisements on the air, now the system is integrated into Google AdWords.
via CNet
According to Henry Blodget , a former Merrill Lynch analyst, if Google doesn’t make the deal, then Microsoft and Yahoo, who also need Spot Runner to enter a new market, will not be long in coming.
Blodget also noted that a new purchase, if, of course, takes place, would be a much more profitable acquisition than dMarc. The latter was engaged in the automatic placement of advertisements on the air, now the system is integrated into Google AdWords.
via CNet