Analysis of the “social” Google ranking algorithm

    The application of the new algorithm is due to the fact that Google , apparently, was not satisfied with the quality of search results for the most "hot" queries that are associated with recent events. This is a known problem for many search engines, and it is solved by the fact that results from blog searches and news searches are included in the main search results. Google solved it in approximately the same way, but only it prefers not to select graphically “foreign” results, but forms them in the same way as regular sites.

    According to “hot” English-language queries (for which there is a lot of news), news and messages from blogs on this topic “mix” into the main search results. How it looks is seen in the screenshots .

    Blog posts come first in search results

    SmallThe research of the new algorithm was conducted by Vyacheslav Tikhonov, a specialist in SEO optimization. He suggested that the number of news and blog posts in the main search results depends on the importance of the topic. The more important the topic, the more relevant information.

    How the Google algorithm decides whether the request is “hot” is not clear, but it is clear that a certain amount of news and blog posts should accumulate for this keyword. As soon as the topic ceases to be “hot,” the search results return to normal again.

    Interestingly, for "hot" queries, search results are constantly changing. So, in an hour you can get completely different results. The experiment showed that Google usually takes the first news from Google News , as well as a number of links from blog searches.Blog Search google . For example, the Digg site and many others fall into the search results through a search on blogs.

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