Milk and eggs: smile, they are buying you!

    We all buy something every day. We go to the supermarket with a basket, put milk and eggs (most often chicken) there, hold a pack of cigarettes or a bottle of beer in our hands. We have a clear plan: we will come home, make a wonderful omelet ... (OMG, I forgot to buy cheese!) Then we will go out to the balcony, have a smoke and get down to our business not related to purchases: watch TV, read email, play with someone- some karma on Habré - and sleep.

    Alexander Mamut and Vladimir Potanin also go to supermarkets. It is much more difficult for them than us, because at the checkout you have to pay non-cash, and in the supermarket near each shop window are the owners of the goods with whom you need to agree, and sometimes to get a job. The oligarchs operate with larger amounts and buy other products: instead of milk and eggs, they have television channels, media companies, and interesting sites. Taking into account that the money is rather big, I would like to talk about the purchase with everyone, but only what agreed to get into the basket gets to the cash register.

    It remains, however, unclear - but what do they have for dinner? We will come and make an omelet - it’s not for nothing that we bought milk with eggs (we forgot cheese, but oh well). We always clearly understand why we eat, so we buy what we need for this. And a much more complicated question is why Potanin needs Rambler , and Mamut needs Championship.ru ? From what they buy, in principle, you can prepare a delicious dish, but when you have milk and herring on the table, the dish will ultimately cause a not very pleasant reaction.

    My favorite habra-characters are Bill Gates, Terry Camel and Sergey Brin. Their corporations grew over the years, starting from some promising ideas. The "Big Three" of network giants are gradually overgrown with "meat" in the form of services, and these services are integrated into a large organism. This organism buys “milk and eggs” in order to give its users another service as part of an overall development strategy. Yahoo launches a website for recipes for all sorts of delicious dishes , because the Yahoo.com portal should "close" all the possible needs of average Americans for information about what they live every day. Google buys iRows- And the developers of this startup now work for Sergey Brin, so that Google’s normal graphics finally appear on Google Spreadsheets, and network users can someday store all the information on Google’s servers (though, then Sergey will transfer all this to the American intelligence services , but that’s not yet soon). Microsoft wants Windows Vista to become the most widespread and most secure OS in the world, therefore it is suing pirates, phishers and other bad guys, while developing its own anti-virus application and very secure IE 7.

    When Vladimir Potanin buys Rambler, everyone starts to guess at the coffee grounds. No one can really explain what the “largest diversified media holding” is, as claimed by representatives of Prof-Media. Before my eyes there is an image of a huge octopus that flips through the “Poster” with one hand , and with the other - considers the income of the “Runner”, and with all the others, he apparently probes the media market in search of "milk and eggs." By the way, an octopus should have a giant head, because the media market, despite the fact that it has a common name, is actually extremely heterogeneous: managing a company that owns everything at once is extremely problematic. Before the 2008 elections, this, of course, is beneficial: everyone is well aware that political PR can be done with the help of the Poster. And then, after the elections, it will be possible to earn money: it is likely that just in a couple of years it will turn out to normalize the work inside this dimensionless “octopus”.

    When Alexander Mamut “bought” LJ , nobody really wondered about the coffee grounds. If you discard all those paranoid cries about the Zionist Nosik, which sends ZhZhist data to Lubyanka every day, the concept was approximately clear: this company wants to become a leader in the "web dvunetnoy Runet", giving users the opportunity to blog, post pictures, chat, etc. But the subsequent active search for "milk and eggs" personally I was frankly surprised, because almost all owners of at least something interesting began to "probe".

    In the month that has passed since the opening of the site “Soup” and “buy” Fitzpatrick, there was only one significant news on it - that Championship was bought, and its creators will continue to work in the "kitchen". “The acquisition of Chempionat.ru is the first stage in creating a pool of high-quality and popular content projects for the development of our social network,” writes Ivan Zasursky. And there is deja vu: for some reason, his words strongly resemble "the largest diversified media holding."

    “Soup” decided to “close” the Russian Web 2.0. However, how to build a certain social network using content projects? Probably worth asking about it from Ivan, although at the same time I want to know about it from Brin, Camel and Gates. Championship.ru is not very similar to a project in the style of Web 2.0. You can make it a social network, only fans of different teams will soon kill each other there. And add blogs. True, if you imagine that in the Championship.ru, in addition to the editorial news, there will be readers' articles, deja vu again ...

    The most tragic thing is that Ivan can no longer be said differently. We have to explain that the news site will become something “social”, because a month ago, “Soup” declared itself as a potential leader in the field of blogs and other “social” services. However, it does not seem very much that the “Soup” will cook an omelet. Maybe you should still buy cheese?

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