262 thousand Muscovites have paid TV

    In the first six months, the number of pay-TV subscribers in Moscow grew by 43% to 262 thousand, and the same growth rate, according to expert estimates, will spread to the rest of Russia next year. Being an incentive for competition and intensive marketing, commercial television broadcasting (which means cable or digital satellite TV with a wide range of channels) has taken shape in a separate media industry with a projected turnover of $ 450 million per year. This was reported by Kommersant , citing a recent study by iKS-Consulting .

    In the regions, average growth rates fluctuated at the level of 25-30%. This is an order of magnitude lower than in Moscow, but, according to the authors of the report, the gap is closing in the near future. In the context of the growing popularity of this service in the capital, researchers cite quantitative indicators - as the most impressive. “For example, during June of this year, Moscow operators connected 30 thousand viewers,” says Margarita Zobnina, a member of the research group. “This is more than in 2005 connected for the quarter.” Among the paid broadcasters in Moscow, Stream-TV, Akado, Cosmos-TV, NTV Plus, as well as the DVB-T standard for digital car radio broadcasting for automobiles, are named.

    In their forecasts for this year, experts, as it turned out, underestimated the development of services. It was assumed that the subscriber base of operators will grow by 20-25%, and the market turnover will be $ 390. By the end of the year, it became clear that the latter figure would reach $ 450 million more likely.

    Pointing to the rapid growth of the industry, analysts, above all, talk about the beneficial effects of competition. If in the late 1990s only two pay-TV operators worked in Moscow, and the connection cost was $ 300-500, now at least six operators are playing in this market, and the price of the “entrance ticket” has dropped to $ 100-150, says Andrei Stepanov, Advisor to Synterra CEO on the development of media projects. He added that they compete not only in price level - content and additional services also play a role here. Another factor in increasing demand, experts call competent marketing companies.

    Recall that the global market for IP-television broadcasting in 2010, according to the forecasts of the analytical company MRG, will be $ 16.7 billion, and the number of subscribers to the service - 50.5 million people. At the same time, the greatest potential for growth exists in Europe and Asia, where the growth of this market is due to large operators (in contrast to North America, where small independent broadcasters bring growth in industry revenues).

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