November 13, 2007 at 8:25 pmIn Europe, the Internet is becoming more popular than television
According to the Associated Press, the European Interactive Advertising Agency ( EIAA ) conducted another study of the depth of Internet penetration among a European audience. The data obtained show that more than half of the inhabitants of the Old World regularly walk around the web.
Another impressive indicator: European youth between the ages of 16 and 24 now prefers the Internet to TV - the master of minds for several generations. 82% of boys and girls regularly go online (at least 5 days a week), while only 77% often watch television.
At the same time, the Internet more and more embraces older people: the number of so-called “silver surfers” (audience over 55 years old, “thin” hint of gray hair) for the year increased by 12%. Representatives of the beautiful half of humanity began to pay more attention to the Network - there were 8% more women.
Interest in the trends of the time - social networks and video services - has grown incredibly. Already 42% of Internet users in Europe communicate through social networks, and constantly watch videos through the Network, one and a half times more people than last year.
And finally, 80% of respondents said that they "can not live" without contact with the network at least once a week.
The study was conducted by telephone among 7,008 residents of Britain, Germany, Italy, Spain, France, Belgium, the Netherlands and the three countries of Scandinavia.
Another impressive indicator: European youth between the ages of 16 and 24 now prefers the Internet to TV - the master of minds for several generations. 82% of boys and girls regularly go online (at least 5 days a week), while only 77% often watch television.
At the same time, the Internet more and more embraces older people: the number of so-called “silver surfers” (audience over 55 years old, “thin” hint of gray hair) for the year increased by 12%. Representatives of the beautiful half of humanity began to pay more attention to the Network - there were 8% more women.
Interest in the trends of the time - social networks and video services - has grown incredibly. Already 42% of Internet users in Europe communicate through social networks, and constantly watch videos through the Network, one and a half times more people than last year.
And finally, 80% of respondents said that they "can not live" without contact with the network at least once a week.
The study was conducted by telephone among 7,008 residents of Britain, Germany, Italy, Spain, France, Belgium, the Netherlands and the three countries of Scandinavia.