Michael Dell - back at Dell

Michael Dell returned to Dell as CEO, replacing Kevin Rollins. Dell said it was going to make massive changes and build Dell 2.0, even more customer-oriented. In recent times, Dell inc has suffered several setbacks: last year, it lost 1 place in the personal computer market, losing to HP. The company’s big troubles were also brought by the recall of 4.1 million SONY laptop batteries and a large-scale tax audit. All this forced the co-owner and president of the company, known for its direct sales model, to return to the saddle.