November 19, 2018 at 17:07Conference "Content" - now with support for hyper-threading
Friends, in touch Habra content studio. November 29, we hold our own conference about content and authors. We will teach, inspire and tell the best - in two synchronous streams of reports and discussions. Speakers are experts in the field of content marketing, who have worked out and tested cool chips for years and will now share them.
Source: thesaurus.plus
Within the framework of the conference, we will organize our first IT-articles contest“Golden Pegs” “TechnoText” with a dozen different nominations. And this is already half of the Oscar ceremony! All the details under the cut.
So, we will evaluate articles in the following categories:
The deadline for submission of work is November 23, 2018. More detailed information and the application form are on the competition website . By the way, not only posts published on Habré are accepted, but also materials from other sources.
We will invite the winners of the competition to our conference "Content". This year it will become even richer and will be held in two thematic streams - Creative and Technology. During the day we will combine them for big discussions, during which the publishers and then the editors of companies will present their views on current media trends.
In total, viewers are waiting for almost two dozen reports on content, motivation and promotion. Before lunch, we’ll tell you how to use augmented reality technologies in social networks, where multimedia content is moving, why any editor should be able to write texts for interfaces, how to properly promote technology and analyze content. In the afternoon we will conduct a tour of technology communities abroad and design trends for editors. We’ll tell you how to work most effectively with bloggers and build content teams. Then we give the floor to the techno-authors of Habr. A detailed program and other information is available on the conference website .
Finally, a few tips from the jury of the TechnoText contest, which you will also see on the Contenting stage.
Mikhail Bode, IT journalist, creator of Gzom.ru:
- Great content - what is it like?
“It helps to achieve the goals for which it was made.” Another, not a necessary sign of great content: even editors and other people with media professional deformation when reading at least temporarily cease to perceive it from the outside as a product, and immerse themselves in the material as ordinary readers. A pinch of magic, pixie dust should be in it.
- What technologies in the content work?
- It's funny, but there is something to borrow from content marketing from engineering practices: continuous deployment, code review, all things. In general, all the technologies that are effective in transmitting information work in it. For example, it’s easy for me to imagine how, before diving into a longrid on a specific topic, readers will be subjected, as they say today, to onboarding using VR scenes.
- What advice would you give a beginner?
- Avoid two extremes. On the one hand, do not assume that the editor is exclusively a “text manager”. On the other hand, do not confine yourself to correcting spelling errors, stylistic editing - in general, “on letters”. And one more thing: not any criticism can and should be benefited. Most often, people only care about themselves, and under the plausible pretext of helping the neophyte, many love to arrange their benefit.
Anton Polyakov, head of the Habr.com content studio:
- Great content - what is it like?
- Without long round trips, with tests, comparisons, numbers, facts and examples. Well, and links to the source.
- What technologies in the content work?
- The technological issue is wide. You need to use the available tools for monitoring publications, tools for collecting data. There are services and technologies for analyzing the texts themselves that can help make it cleaner and more compact.
- What advice would you give a beginner?
The sense of audience, style and awareness of quality comes only with practice. It is necessary to write more often and bolder, and local failures should be used exclusively as a bridgehead for further improvement.
Oleg Chirukhin, community manager JUG.ru:
- Great content - what is it?
- I am a programmer in my first profession, so I will answer with a simple principle: works - do it, does not work - stop it. Great content - this one that works great. All. The magic of simple principles.
- What technologies in the content work?
- This question is somewhat incomplete. Work for whom? Work for what? Personally, it is important for me that the content fulfill the tasks of the reader. Imagine that you took a text editor, tried to enter text, and nothing worked. Such a text editor will not be used. The same is true with the texts: readers buy on the clickbait heading and KDPV, go inside and expect to see something that will help in solving current problems. They will not read helpless texts. It is always tempting to push more native integrations and selling links into the text, but as the author of the text, I must first of all defend the interests of the reader. Defend them in front of the employer, customer, marketing department - by anyone. Of course, for this I must have certain opportunities and rights. There is a good article on this subject “A Developer Relations Bill of Rights ”- there is about devrels, not writing texts, but for me these are very close things. If the content performs the tasks of the reader, it works; if it does not, it does not work. In the first case, you need to continue, in the second - to stop. Everything is very simple.
- What advice would you give a beginner?
- A good consultant will always ask a few questions before answering something like "give advice." There are no universal answers. This could be the end, but I will give the answer that is sought most often. Does it make sense to write text as an engineering or inventive task? Rather, the second. An inventive task differs from an engineering one in that its essence is the presence of some important contradictions, for the solution of which it is necessary to include brains. In our case, at least, there is often a contradiction between the goals of the reader and the goals of the customer of the article. Fortunately, a lot of good literature has been written about these and other things and great conferences are held. I can recommend the “Evangelist of business” Abdulmanov and “Write, cut” Ilyakhov and Sarycheva. Or for example "Theory of inventive problem solving" - to whom which way seems more convenient. Think, doubt, check - and use the knowledge gained to the benefit of the reader to make working content. Something like this.
We are really looking forward to your work at TechnoText and we believe that you will enter the Contenting stage among the 12 winners of the competition. But even if you don’t, you can still come on November 29 to the Loft “Module” near the Baumanskaya metro station in Moscow and learn a lot of interesting things. Tickets for the conference can be purchased on the website (we also recall the link to the competition website ). See you!
And as a bonus, here is a code for a discount of 2000 rubles for the most profitable All Inclusive ticket - I_Love_Content - use it on the event page on Timepad .
Source: thesaurus.plus
Within the framework of the conference, we will organize our first IT-articles contest
So, we will evaluate articles in the following categories:
- Best expertise
- Best serve
- The best reporting
- Programming
- Administration
- Information Security
- Mobile development
- Testing
- Blockchain
- Devops
- Popular science
- Do it yourself
The deadline for submission of work is November 23, 2018. More detailed information and the application form are on the competition website . By the way, not only posts published on Habré are accepted, but also materials from other sources.
We will invite the winners of the competition to our conference "Content". This year it will become even richer and will be held in two thematic streams - Creative and Technology. During the day we will combine them for big discussions, during which the publishers and then the editors of companies will present their views on current media trends.
In total, viewers are waiting for almost two dozen reports on content, motivation and promotion. Before lunch, we’ll tell you how to use augmented reality technologies in social networks, where multimedia content is moving, why any editor should be able to write texts for interfaces, how to properly promote technology and analyze content. In the afternoon we will conduct a tour of technology communities abroad and design trends for editors. We’ll tell you how to work most effectively with bloggers and build content teams. Then we give the floor to the techno-authors of Habr. A detailed program and other information is available on the conference website .
Finally, a few tips from the jury of the TechnoText contest, which you will also see on the Contenting stage.
Mikhail Bode, IT journalist, creator of Gzom.ru: - Great content - what is it like?
“It helps to achieve the goals for which it was made.” Another, not a necessary sign of great content: even editors and other people with media professional deformation when reading at least temporarily cease to perceive it from the outside as a product, and immerse themselves in the material as ordinary readers. A pinch of magic, pixie dust should be in it.
- What technologies in the content work?
- It's funny, but there is something to borrow from content marketing from engineering practices: continuous deployment, code review, all things. In general, all the technologies that are effective in transmitting information work in it. For example, it’s easy for me to imagine how, before diving into a longrid on a specific topic, readers will be subjected, as they say today, to onboarding using VR scenes.
- What advice would you give a beginner?
- Avoid two extremes. On the one hand, do not assume that the editor is exclusively a “text manager”. On the other hand, do not confine yourself to correcting spelling errors, stylistic editing - in general, “on letters”. And one more thing: not any criticism can and should be benefited. Most often, people only care about themselves, and under the plausible pretext of helping the neophyte, many love to arrange their benefit.
Anton Polyakov, head of the Habr.com content studio: - Great content - what is it like?
- Without long round trips, with tests, comparisons, numbers, facts and examples. Well, and links to the source.
- What technologies in the content work?
- The technological issue is wide. You need to use the available tools for monitoring publications, tools for collecting data. There are services and technologies for analyzing the texts themselves that can help make it cleaner and more compact.
- What advice would you give a beginner?
The sense of audience, style and awareness of quality comes only with practice. It is necessary to write more often and bolder, and local failures should be used exclusively as a bridgehead for further improvement.
Oleg Chirukhin, community manager JUG.ru:- Great content - what is it?
- I am a programmer in my first profession, so I will answer with a simple principle: works - do it, does not work - stop it. Great content - this one that works great. All. The magic of simple principles.
- What technologies in the content work?
- This question is somewhat incomplete. Work for whom? Work for what? Personally, it is important for me that the content fulfill the tasks of the reader. Imagine that you took a text editor, tried to enter text, and nothing worked. Such a text editor will not be used. The same is true with the texts: readers buy on the clickbait heading and KDPV, go inside and expect to see something that will help in solving current problems. They will not read helpless texts. It is always tempting to push more native integrations and selling links into the text, but as the author of the text, I must first of all defend the interests of the reader. Defend them in front of the employer, customer, marketing department - by anyone. Of course, for this I must have certain opportunities and rights. There is a good article on this subject “A Developer Relations Bill of Rights ”- there is about devrels, not writing texts, but for me these are very close things. If the content performs the tasks of the reader, it works; if it does not, it does not work. In the first case, you need to continue, in the second - to stop. Everything is very simple.
- What advice would you give a beginner?
- A good consultant will always ask a few questions before answering something like "give advice." There are no universal answers. This could be the end, but I will give the answer that is sought most often. Does it make sense to write text as an engineering or inventive task? Rather, the second. An inventive task differs from an engineering one in that its essence is the presence of some important contradictions, for the solution of which it is necessary to include brains. In our case, at least, there is often a contradiction between the goals of the reader and the goals of the customer of the article. Fortunately, a lot of good literature has been written about these and other things and great conferences are held. I can recommend the “Evangelist of business” Abdulmanov and “Write, cut” Ilyakhov and Sarycheva. Or for example "Theory of inventive problem solving" - to whom which way seems more convenient. Think, doubt, check - and use the knowledge gained to the benefit of the reader to make working content. Something like this.
We are really looking forward to your work at TechnoText and we believe that you will enter the Contenting stage among the 12 winners of the competition. But even if you don’t, you can still come on November 29 to the Loft “Module” near the Baumanskaya metro station in Moscow and learn a lot of interesting things. Tickets for the conference can be purchased on the website (we also recall the link to the competition website ). See you!
And as a bonus, here is a code for a discount of 2000 rubles for the most profitable All Inclusive ticket - I_Love_Content - use it on the event page on Timepad .